Twix Advertiser Profile
Twix is part of:
Twix is part of Mars, Incorporated. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Twix launched and advertised 1 new product in the past twelve months.
We have 31 people on file in marketing roles at Twix, and 5 at their agencies.
We have 31 people on file in marketing roles at Twix, and 5 at their agencies.
Summary
Twix is part of Mars, Incorporated. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Twix launched and advertised 1 new product in the past twelve months.
We have 31 people on file in marketing roles at Twix, and 5 at their agencies.
We have 31 people on file in marketing roles at Twix, and 5 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 36 decision makers for you to contact at Twix, including Executives, Strategists, Media Buyers and Agency contacts.
Gulen B.
Lead Global Chief Marketing Officer Mars Inc. and Global Chief Growth Officer Mars Snacking
Lance P.
Chief Marketing Officer (‘17-20); EVP, Growth (‘20-Present), eCommerce Practice Lead
Ray A.
Sr. Director US Media Mars Wrigley Confectionary
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 36 decision makers for you to contact at Twix, including Executives, Strategists, Media Buyers and Agency contacts.
Gulen B.
Lead Global Chief Marketing Officer Mars Inc. and Global Chief Growth Officer Mars Snacking
Lance P.
Chief Marketing Officer (‘17-20); EVP, Growth (‘20-Present), eCommerce Practice Lead
Ray A.
Sr. Director US Media Mars Wrigley Confectionary
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Twix and its subsidiaries.
Native
Last ran on Safeway on 9/1/2025.
TV
Last ran on GAC Family on 12/30/2024.
Print
Last ran on CSP in the 09/2025 issue.
Native
Last ran on Safeway on 9/1/2025.
TV
Last ran on GAC Family on 12/30/2024.
Print
Last ran on CSP in the 09/2025 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Twix and its subsidiaries.
Native
Last ran on Safeway on 9/1/2025.
TV
Last ran on GAC Family on 12/30/2024.
Print
Last ran on CSP in the 09/2025 issue.
Native
Last ran on Safeway on 9/1/2025.
TV
Last ran on GAC Family on 12/30/2024.
Print
Last ran on CSP in the 09/2025 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Twix Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Twix recently bought a Video digital ad. See which other premium units they bought.
- Twix recently placed a direct ad on www.costco.com. See where else they recently placed direct ads.
- Twix recently placed a programmatic ad on www.youtube.com/music. In the last 12 months, they have partnered with Youtube and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Twix Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Twix recently bought a Video digital ad. See which other premium units they bought.
- Twix recently placed a direct ad on www.costco.com. See where else they recently placed direct ads.
- Twix recently placed a programmatic ad on www.youtube.com/music. In the last 12 months, they have partnered with Youtube and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,198 new product launches overall.
Twix launched a campaign supporting 1 new product line in the last twelve months, TWIX Snickerdoodle.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,198 new product launches overall.
Twix launched a campaign supporting 1 new product line in the last twelve months, TWIX Snickerdoodle.