Twix Advertiser Profile
Twix is part of:
Twix is part of Mars, Incorporated. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Twix last advertised a new product in October, 2022.
We have 26 people on file in marketing roles at Twix, and 12 at their agencies.
We have 26 people on file in marketing roles at Twix, and 12 at their agencies.
Summary
Twix is part of Mars, Incorporated. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Twix last advertised a new product in October, 2022.
We have 26 people on file in marketing roles at Twix, and 12 at their agencies.
We have 26 people on file in marketing roles at Twix, and 12 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 38 decision makers for you to contact at Twix, including Executives, Strategists, Media Buyers and Agency contacts.
Mark Y.
Mars Wrigley Snacking: Media & Marketing Product Strategy Lead, Performance Data, Retail Media
Michael B.
Digital Strategy Manager
Amanda Z.
Associate Media Director
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 38 decision makers for you to contact at Twix, including Executives, Strategists, Media Buyers and Agency contacts.
Mark Y.
Mars Wrigley Snacking: Media & Marketing Product Strategy Lead, Performance Data, Retail Media
Michael B.
Digital Strategy Manager
Amanda Z.
Associate Media Director
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Twix.
Display
Last ran on iHeartRadio on 10/1/2023.
TV
Last ran on Adult Swim on 11/24/2023.
Print
Last ran on People in the 10/2023 issue.
Display
Last ran on iHeartRadio on 10/1/2023.
TV
Last ran on Adult Swim on 11/24/2023.
Print
Last ran on People in the 10/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Twix.
Display
Last ran on iHeartRadio on 10/1/2023.
TV
Last ran on Adult Swim on 11/24/2023.
Print
Last ran on People in the 10/2023 issue.
Display
Last ran on iHeartRadio on 10/1/2023.
TV
Last ran on Adult Swim on 11/24/2023.
Print
Last ran on People in the 10/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Twix Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Twix recently bought a Video digital ad. See which other premium units they bought.
- Twix recently placed a direct ad on www.costco.com. See where else they recently placed direct ads.
- Twix recently placed a programmatic ad on www.costco.com. In the last 12 months, they have partnered with Youtube and 5 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Twix Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Twix recently bought a Video digital ad. See which other premium units they bought.
- Twix recently placed a direct ad on www.costco.com. See where else they recently placed direct ads.
- Twix recently placed a programmatic ad on www.costco.com. In the last 12 months, they have partnered with Youtube and 5 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,819 new product launches overall.
Use MediaRadar to stay current on new product launches for Twix.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,819 new product launches overall.
Use MediaRadar to stay current on new product launches for Twix.