Twix Advertiser Profile


Twix
Candy Bars & Chocolate Bars
6885 Elm Street, Mclean, VA US 22101
(703) 821-4900
Twix is part of:
MediaRadar 114 West 41st Street, New York, NY 10036 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Twix is part of Mars, Incorporated. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Twix launched and advertised 1 new product in the past twelve months.

We have 31 people on file in marketing roles at Twix, and 5 at their agencies.

Summary


Twix is part of Mars, Incorporated. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Twix launched and advertised 1 new product in the past twelve months.

We have 31 people on file in marketing roles at Twix, and 5 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 36 decision makers for you to contact at Twix, including Executives, Strategists, Media Buyers and Agency contacts.


Gulen B.
Lead Global Chief Marketing Officer Mars Inc. and Global Chief Growth Officer Mars Snacking

Lance P.
Chief Marketing Officer (‘17-20); EVP, Growth (‘20-Present), eCommerce Practice Lead

Ray A.
Sr. Director US Media Mars Wrigley Confectionary

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 36 decision makers for you to contact at Twix, including Executives, Strategists, Media Buyers and Agency contacts.


Gulen B.
Lead Global Chief Marketing Officer Mars Inc. and Global Chief Growth Officer Mars Snacking

Lance P.
Chief Marketing Officer (‘17-20); EVP, Growth (‘20-Present), eCommerce Practice Lead

Ray A.
Sr. Director US Media Mars Wrigley Confectionary

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Twix and its subsidiaries.
Native
Native
Last ran on Safeway on 9/1/2025.
TV
TV
Last ran on GAC Family on 12/30/2024.
Print
Print
Last ran on CSP in the 09/2025 issue.
Native
Native
Last ran on Safeway on 9/1/2025.
TV
TV
Last ran on GAC Family on 12/30/2024.
Print
Print
Last ran on CSP in the 09/2025 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Twix and its subsidiaries.
Native
Native
Last ran on Safeway on 9/1/2025.
TV
TV
Last ran on GAC Family on 12/30/2024.
Print
Print
Last ran on CSP in the 09/2025 issue.
Native
Native
Last ran on Safeway on 9/1/2025.
TV
TV
Last ran on GAC Family on 12/30/2024.
Print
Print
Last ran on CSP in the 09/2025 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Twix Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Twix Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,198 new product launches overall.
Twix campaigns first seen Sep 2025.
Twix launched a campaign supporting 1 new product line in the last twelve months, TWIX Snickerdoodle.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,198 new product launches overall.
Twix campaigns first seen Sep 2025.
Twix launched a campaign supporting 1 new product line in the last twelve months, TWIX Snickerdoodle.