Variety Advertiser Profile
Variety is part of:
Variety is part of Penske Media Corporation. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Variety launched and advertised 2 new products in the past twelve months.
We have key contact information for decision makers at Variety.
We have key contact information for decision makers at Variety.
Summary
Variety is part of Penske Media Corporation. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Variety launched and advertised 2 new products in the past twelve months.
We have key contact information for decision makers at Variety.
We have key contact information for decision makers at Variety.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have contact information for decision makers at Variety, including Executives, Strategists, Media Buyers and Agency contacts.
Jason G.
Vice President of Digital
Dara T.
Partner (Sr. Communications Director)
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have contact information for decision makers at Variety, including Executives, Strategists, Media Buyers and Agency contacts.
Jason G.
Vice President of Digital
Dara T.
Partner (Sr. Communications Director)
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Variety and its subsidiaries.
Display
Last ran on Fortune on 8/1/2024.
Print
Last ran on Variety in the 10/2024 issue.
Display
Last ran on American Cinema Editors on 6/1/2024.
Display
Last ran on Fortune on 8/1/2024.
Print
Last ran on Variety in the 10/2024 issue.
Display
Last ran on American Cinema Editors on 6/1/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Variety and its subsidiaries.
Display
Last ran on Fortune on 8/1/2024.
Print
Last ran on Variety in the 10/2024 issue.
Display
Last ran on American Cinema Editors on 6/1/2024.
Display
Last ran on Fortune on 8/1/2024.
Print
Last ran on Variety in the 10/2024 issue.
Display
Last ran on American Cinema Editors on 6/1/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Variety Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Variety recently bought a Cover 3 print ad. See which other premium units they bought.
- Variety recently placed a direct ad on www.dailyherald.com. See where else they recently placed direct ads.
- Variety recently placed a programmatic ad on www.fandango.com/. In the last 12 months, they have partnered with DoubleClick and 1 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Variety Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Variety recently bought a Cover 3 print ad. See which other premium units they bought.
- Variety recently placed a direct ad on www.dailyherald.com. See where else they recently placed direct ads.
- Variety recently placed a programmatic ad on www.fandango.com/. In the last 12 months, they have partnered with DoubleClick and 1 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Variety launched campaigns supporting 2 new product lines in the last twelve months, including Strictly Business (Podcast).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Variety launched campaigns supporting 2 new product lines in the last twelve months, including Strictly Business (Podcast).