Vicks DayQuil Advertiser Profile
Vicks DayQuil is part of:
Vicks DayQuil is part of The Procter & Gamble Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Vicks DayQuil launched and advertised 2 new products in the past twelve months.
We have 120 people on file in marketing roles at Vicks DayQuil, and 23 at their agencies.
We have 120 people on file in marketing roles at Vicks DayQuil, and 23 at their agencies.
Summary
Vicks DayQuil is part of The Procter & Gamble Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Vicks DayQuil launched and advertised 2 new products in the past twelve months.
We have 120 people on file in marketing roles at Vicks DayQuil, and 23 at their agencies.
We have 120 people on file in marketing roles at Vicks DayQuil, and 23 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 143 decision makers for you to contact at Vicks DayQuil, including Executives, Strategists, Media Buyers and Agency contacts.
Marc P.
Chief Brand Officer
Meghna K.
Client Solutions Manager
Lauren H.
Brand Director, eCommerce Media Strategy
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 143 decision makers for you to contact at Vicks DayQuil, including Executives, Strategists, Media Buyers and Agency contacts.
Marc P.
Chief Brand Officer
Meghna K.
Client Solutions Manager
Lauren H.
Brand Director, eCommerce Media Strategy
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Vicks DayQuil and its subsidiaries.
Video
Last ran on Marca on 2/1/2023.
TV
Last ran on CBS on 3/11/2023.
Print
Last ran on Reader's Digest in the 03/2023 issue.
Video
Last ran on Marca on 2/1/2023.
TV
Last ran on CBS on 3/11/2023.
Print
Last ran on Reader's Digest in the 03/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Vicks DayQuil and its subsidiaries.
Video
Last ran on Marca on 2/1/2023.
TV
Last ran on CBS on 3/11/2023.
Print
Last ran on Reader's Digest in the 03/2023 issue.
Video
Last ran on Marca on 2/1/2023.
TV
Last ran on CBS on 3/11/2023.
Print
Last ran on Reader's Digest in the 03/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Vicks DayQuil Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Vicks DayQuil recently bought a Native digital ad. See which other premium units they bought.
- Vicks DayQuil recently placed a direct ad on www.al.com. See where else they recently placed direct ads.
- Vicks DayQuil recently placed a programmatic ad on www.krogerkrazy.com. In the last 12 months, they have partnered with Criteo and 7 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Vicks DayQuil Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Vicks DayQuil recently bought a Native digital ad. See which other premium units they bought.
- Vicks DayQuil recently placed a direct ad on www.al.com. See where else they recently placed direct ads.
- Vicks DayQuil recently placed a programmatic ad on www.krogerkrazy.com. In the last 12 months, they have partnered with Criteo and 7 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,055 new product launches overall.
Vicks DayQuil launched campaigns supporting 2 new product lines in the last twelve months, including Vicks Dayquil Kids Cold And Cough + Mucus Relief.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,055 new product launches overall.
Vicks DayQuil launched campaigns supporting 2 new product lines in the last twelve months, including Vicks Dayquil Kids Cold And Cough + Mucus Relief.