Vicks DayQuil Advertiser Profile
Cold, Flu & Cough OTC Medications
1 P&G Plaza, Cincinnati, OH US 45202
(513) 983-1100
Vicks DayQuil is part of:
Vicks DayQuil is part of The Procter & Gamble Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Vicks DayQuil launched and advertised 1 new product in the past twelve months.
We have 116 people on file in marketing roles at Vicks DayQuil, and 29 at their agencies.
We have 116 people on file in marketing roles at Vicks DayQuil, and 29 at their agencies.
Summary
Vicks DayQuil is part of The Procter & Gamble Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Vicks DayQuil launched and advertised 1 new product in the past twelve months.
We have 116 people on file in marketing roles at Vicks DayQuil, and 29 at their agencies.
We have 116 people on file in marketing roles at Vicks DayQuil, and 29 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 146 decision makers for you to contact at Vicks DayQuil, including Executives, Strategists, Media Buyers and Agency contacts.
Jennifer D.
Chief Executive Officer, P&G Health Care
Kathryn M.
Senior Director, Content & Entertainment
James P.
Vice President, Brand Building and Integrated Communication
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 146 decision makers for you to contact at Vicks DayQuil, including Executives, Strategists, Media Buyers and Agency contacts.
Jennifer D.
Chief Executive Officer, P&G Health Care
Kathryn M.
Senior Director, Content & Entertainment
James P.
Vice President, Brand Building and Integrated Communication
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Vicks DayQuil and its subsidiaries.
Display
Last ran on NJ.com on 2/1/2025.
TV
Last ran on Weather Channel on 3/29/2025.
Print
Last ran on People in the 02/2025 issue.
Display
Last ran on NJ.com on 2/1/2025.
TV
Last ran on Weather Channel on 3/29/2025.
Print
Last ran on People in the 02/2025 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Vicks DayQuil and its subsidiaries.
Display
Last ran on NJ.com on 2/1/2025.
TV
Last ran on Weather Channel on 3/29/2025.
Print
Last ran on People in the 02/2025 issue.
Display
Last ran on NJ.com on 2/1/2025.
TV
Last ran on Weather Channel on 3/29/2025.
Print
Last ran on People in the 02/2025 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Vicks DayQuil Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Vicks DayQuil recently bought a Native digital ad. See which other premium units they bought.
- Vicks DayQuil recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- Vicks DayQuil recently placed a programmatic ad on www.youtube.com/music. In the last 12 months, they have partnered with Youtube and 2 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Vicks DayQuil Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Vicks DayQuil recently bought a Native digital ad. See which other premium units they bought.
- Vicks DayQuil recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- Vicks DayQuil recently placed a programmatic ad on www.youtube.com/music. In the last 12 months, they have partnered with Youtube and 2 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,545 new product launches overall.
Vicks DayQuil launched a campaign supporting 1 new product line in the last twelve months, Vicks DayQuil Kids Cold & Cough + Fever.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,545 new product launches overall.
Vicks DayQuil launched a campaign supporting 1 new product line in the last twelve months, Vicks DayQuil Kids Cold & Cough + Fever.