Vicks DayQuil Severe Cold & Flu Advertiser Profile


Vicks DayQuil Severe Cold & Flu
Cold/Cough Medicine OTC Drug
1 P&G Plaza, Cincinnati, OH US 45202
(513) 983-1100
Vicks DayQuil Severe Cold & Flu is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Vicks DayQuil Severe Cold & Flu is part of The Procter & Gamble Company. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Vicks DayQuil Severe Cold & Flu launched and advertised 1 new product in the past twelve months.

We have 121 people on file in marketing roles at Vicks DayQuil Severe Cold & Flu, and 47 at their agencies.

Summary


Vicks DayQuil Severe Cold & Flu is part of The Procter & Gamble Company. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Vicks DayQuil Severe Cold & Flu launched and advertised 1 new product in the past twelve months.

We have 121 people on file in marketing roles at Vicks DayQuil Severe Cold & Flu, and 47 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 168 decision makers for you to contact at Vicks DayQuil Severe Cold & Flu, including Executives, Strategists, Media Buyers and Agency contacts.


Marc P.
Chief Brand Officer

Dani C.
Executive Vice President of Creative

Henry K.
President, Digital Commerce, Global

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 168 decision makers for you to contact at Vicks DayQuil Severe Cold & Flu, including Executives, Strategists, Media Buyers and Agency contacts.


Marc P.
Chief Brand Officer

Dani C.
Executive Vice President of Creative

Henry K.
President, Digital Commerce, Global

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Vicks DayQuil Severe Cold & Flu and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 2/14/2021.
Display
Display
Last ran on Yahoo! Sports on 1/11/2021.
TV
TV
Last ran on National Geographic on 3/1/2021.
Snapchat
Snapchat
Last ran on Snapchat on 2/14/2021.
Display
Display
Last ran on Yahoo! Sports on 1/11/2021.
TV
TV
Last ran on National Geographic on 3/1/2021.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Vicks DayQuil Severe Cold & Flu and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 2/14/2021.
Display
Display
Last ran on Yahoo! Sports on 1/11/2021.
TV
TV
Last ran on National Geographic on 3/1/2021.
Snapchat
Snapchat
Last ran on Snapchat on 2/14/2021.
Display
Display
Last ran on Yahoo! Sports on 1/11/2021.
TV
TV
Last ran on National Geographic on 3/1/2021.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Vicks DayQuil Severe Cold & Flu Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Vicks DayQuil Severe Cold & Flu Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,930 new product launches overall.
Vicks DayQuil Severe Cold & Flu campaigns first seen Dec 2020.
Vicks DayQuil Severe Cold & Flu launched a campaign supporting 1 new product line in the last twelve months, Vicks DayQuil Severe Honey Cold and Flu Relief Liquid.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,930 new product launches overall.
Vicks DayQuil Severe Cold & Flu campaigns first seen Dec 2020.
Vicks DayQuil Severe Cold & Flu launched a campaign supporting 1 new product line in the last twelve months, Vicks DayQuil Severe Honey Cold and Flu Relief Liquid.