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Volkswagen Group spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Volkswagen Group launched and advertised 22 new products in the past twelve months.

We have 23 people on file in marketing roles at Volkswagen Group, and 9 at their agencies.

Summary


Volkswagen Group spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Volkswagen Group launched and advertised 22 new products in the past twelve months.

We have 23 people on file in marketing roles at Volkswagen Group, and 9 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 32 decision makers for you to contact at Volkswagen Group, including Executives, Strategists, Media Buyers and Agency contacts.


Reinhard F.
SVP, Strategy for VW NAR and VW Group

Vladislav L.
Associate Director, Programmatic

Steffan N.
IT Project Integration Specialist

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 32 decision makers for you to contact at Volkswagen Group, including Executives, Strategists, Media Buyers and Agency contacts.


Reinhard F.
SVP, Strategy for VW NAR and VW Group

Vladislav L.
Associate Director, Programmatic

Steffan N.
IT Project Integration Specialist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Volkswagen Group and its subsidiaries.
Display
Display
Last ran on Gotham on 3/1/2024.
TV
TV
Last ran on Fox Business on 3/16/2024.
Print
Print
Last ran on Current (San Antonio) in the 03/2024 issue.
Display
Display
Last ran on Gotham on 3/1/2024.
TV
TV
Last ran on Fox Business on 3/16/2024.
Print
Print
Last ran on Current (San Antonio) in the 03/2024 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Volkswagen Group and its subsidiaries.
Display
Display
Last ran on Gotham on 3/1/2024.
TV
TV
Last ran on Fox Business on 3/16/2024.
Print
Print
Last ran on Current (San Antonio) in the 03/2024 issue.
Display
Display
Last ran on Gotham on 3/1/2024.
TV
TV
Last ran on Fox Business on 3/16/2024.
Print
Print
Last ran on Current (San Antonio) in the 03/2024 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Volkswagen Group Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Volkswagen Group Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,542 new product launches overall.
Volkswagen Group campaigns first seen Jun 2023.
Volkswagen Group launched campaigns supporting 22 new product lines in the last twelve months, including Porsche 963.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,542 new product launches overall.
Volkswagen Group campaigns first seen Jun 2023.
Volkswagen Group launched campaigns supporting 22 new product lines in the last twelve months, including Porsche 963.