Walmart spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Walmart launched and advertised 30 new products in the past twelve months.

We have 75 people on file in marketing roles at Walmart, and 14 at their agencies.

Summary


Walmart spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Walmart launched and advertised 30 new products in the past twelve months.

We have 75 people on file in marketing roles at Walmart, and 14 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 92 decision makers for you to contact at Walmart, including Executives, Strategists, Media Buyers and Agency contacts.


Barbara M.
Senior Vice President and Chief Marketing Officer

Chris P.
Associate Director of Programmatic Media

Kendel M.
Senior Digital Imaging Specialist

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 92 decision makers for you to contact at Walmart, including Executives, Strategists, Media Buyers and Agency contacts.


Barbara M.
Senior Vice President and Chief Marketing Officer

Chris P.
Associate Director of Programmatic Media

Kendel M.
Senior Digital Imaging Specialist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Walmart and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 1/2/2019.
Display
Display
Last ran on Muscle & Fitness on 1/12/2019.
TV
TV
Last ran on Nick @ Nite on 1/11/2019.
Snapchat
Snapchat
Last ran on Snapchat on 1/2/2019.
Display
Display
Last ran on Muscle & Fitness on 1/12/2019.
TV
TV
Last ran on Nick @ Nite on 1/11/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Walmart and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 1/2/2019.
Display
Display
Last ran on Muscle & Fitness on 1/12/2019.
TV
TV
Last ran on Nick @ Nite on 1/11/2019.
Snapchat
Snapchat
Last ran on Snapchat on 1/2/2019.
Display
Display
Last ran on Muscle & Fitness on 1/12/2019.
TV
TV
Last ran on Nick @ Nite on 1/11/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Walmart Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Walmart Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,496 new product launches overall.
Walmart campaigns first seen Jul 2018.
Walmart launched campaigns supporting 30 new product lines in the last twelve months, including Walmart Grocery Mobile App.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,496 new product launches overall.
Walmart campaigns first seen Jul 2018.
Walmart launched campaigns supporting 30 new product lines in the last twelve months, including Walmart Grocery Mobile App.