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  • Media Spend
  • New Product Launches

Walmart spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Walmart launched and advertised 27 new products in the past twelve months.

We have 60 people on file in marketing roles at Walmart, and 16 at their agencies.

Summary


Walmart spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Walmart launched and advertised 27 new products in the past twelve months.

We have 60 people on file in marketing roles at Walmart, and 16 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 77 decision makers for you to contact at Walmart, including Executives, Strategists, Media Buyers and Agency contacts.


William W.
Chief Marketing Officer

Dave B.
Marketing Project Manager - Walmart

Amy C.
Senior Director, Brand Strategy & Marketing Activation

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 77 decision makers for you to contact at Walmart, including Executives, Strategists, Media Buyers and Agency contacts.


William W.
Chief Marketing Officer

Dave B.
Marketing Project Manager - Walmart

Amy C.
Senior Director, Brand Strategy & Marketing Activation

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Walmart and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 9/1/2024.
Display
Display
Last ran on North American Oil & Gas Pipelines on 9/1/2024.
TV
TV
Last ran on Freeform (formerly ABC Family) on 10/5/2024.
Snapchat
Snapchat
Last ran on Snapchat on 9/1/2024.
Display
Display
Last ran on North American Oil & Gas Pipelines on 9/1/2024.
TV
TV
Last ran on Freeform (formerly ABC Family) on 10/5/2024.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Walmart and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 9/1/2024.
Display
Display
Last ran on North American Oil & Gas Pipelines on 9/1/2024.
TV
TV
Last ran on Freeform (formerly ABC Family) on 10/5/2024.
Snapchat
Snapchat
Last ran on Snapchat on 9/1/2024.
Display
Display
Last ran on North American Oil & Gas Pipelines on 9/1/2024.
TV
TV
Last ran on Freeform (formerly ABC Family) on 10/5/2024.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Walmart Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Walmart Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,185 new product launches overall.
Walmart campaigns first seen Mar 2024.
Walmart launched campaigns supporting 27 new product lines in the last twelve months, including Walmart Household Supplies.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,185 new product launches overall.
Walmart campaigns first seen Mar 2024.
Walmart launched campaigns supporting 27 new product lines in the last twelve months, including Walmart Household Supplies.