Wayfair Advertiser Profile
Retailer Holding Company/Conglomerate
4 Copley Place, 7Th Floor, Boston, MA US 02116
(844) 531-5920
Wayfair spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Wayfair launched and advertised 5 new products in the past twelve months.
We have 12 people on file in marketing roles at Wayfair, and 1 at their agency.
We have 12 people on file in marketing roles at Wayfair, and 1 at their agency.
Summary
Wayfair spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Wayfair launched and advertised 5 new products in the past twelve months.
We have 12 people on file in marketing roles at Wayfair, and 1 at their agency.
We have 12 people on file in marketing roles at Wayfair, and 1 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 13 decision makers for you to contact at Wayfair, including Executives, Strategists, Media Buyers and Agency contacts.
Paul T.
Chief Marketing Officer
Mark Y.
Chief Digital Officer (CDO)
Kerry R.
Head of Brand Marketing, Joss & Main
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 13 decision makers for you to contact at Wayfair, including Executives, Strategists, Media Buyers and Agency contacts.
Paul T.
Chief Marketing Officer
Mark Y.
Chief Digital Officer (CDO)
Kerry R.
Head of Brand Marketing, Joss & Main
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Wayfair and its subsidiaries.
Display
Last ran on Politico on 11/1/2024.
TV
Last ran on Lifetime on 11/16/2024.
Print
Last ran on Chicago in the 10/2024 issue.
Display
Last ran on Politico on 11/1/2024.
TV
Last ran on Lifetime on 11/16/2024.
Print
Last ran on Chicago in the 10/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Wayfair and its subsidiaries.
Display
Last ran on Politico on 11/1/2024.
TV
Last ran on Lifetime on 11/16/2024.
Print
Last ran on Chicago in the 10/2024 issue.
Display
Last ran on Politico on 11/1/2024.
TV
Last ran on Lifetime on 11/16/2024.
Print
Last ran on Chicago in the 10/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Wayfair Advertising Spend:
OVER $100 Million
Increased Spending YoY
- Wayfair recently bought a Primetime Ads (Broadcast/Major Cable Networks) TV ad. See which other premium units they bought.
- Wayfair recently placed a direct ad on www.espn.com/. See where else they recently placed direct ads.
- Wayfair recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 13 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Wayfair Advertising Spend:
OVER $100 Million
Increased Spending YoY
- Wayfair recently bought a Primetime Ads (Broadcast/Major Cable Networks) TV ad. See which other premium units they bought.
- Wayfair recently placed a direct ad on www.espn.com/. See where else they recently placed direct ads.
- Wayfair recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 13 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Wayfair launched campaigns supporting 5 new product lines in the last twelve months, including Wayfair (Corporate).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Wayfair launched campaigns supporting 5 new product lines in the last twelve months, including Wayfair (Corporate).