West Marine Advertiser Profile
Boat/Yacht Accessories Retailer
500 Westridge Drive, Watsonville, CA US 95076-4100
(831) 728-2700
West Marine is part of:
West Marine is part of L Catterton. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. West Marine launched and advertised 2 new products in the past twelve months.
We have 31 people on file in marketing roles at West Marine.
We have 31 people on file in marketing roles at West Marine.
Summary
West Marine is part of L Catterton. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. West Marine launched and advertised 2 new products in the past twelve months.
We have 31 people on file in marketing roles at West Marine.
We have 31 people on file in marketing roles at West Marine.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 31 decision makers for you to contact at West Marine, including Executives, Strategists, Media Buyers and Agency contacts.
Elizabeth U.
Chief Human Resources Officer
Dylan L.
Director, Paid Digital Marketing
Michael C.
Co Chief Executive Officer
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 31 decision makers for you to contact at West Marine, including Executives, Strategists, Media Buyers and Agency contacts.
Elizabeth U.
Chief Human Resources Officer
Dylan L.
Director, Paid Digital Marketing
Michael C.
Co Chief Executive Officer
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by West Marine and its subsidiaries.
Video
Last ran on ABC News on 10/1/2025.
Print
Last ran on Boating in the 06/2025 issue.
Video
Last ran on Thomson Reuters Corporation on 8/1/2025.
Video
Last ran on ABC News on 10/1/2025.
Print
Last ran on Boating in the 06/2025 issue.
Video
Last ran on Thomson Reuters Corporation on 8/1/2025.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by West Marine and its subsidiaries.
Video
Last ran on ABC News on 10/1/2025.
Print
Last ran on Boating in the 06/2025 issue.
Video
Last ran on Thomson Reuters Corporation on 8/1/2025.
Video
Last ran on ABC News on 10/1/2025.
Print
Last ran on Boating in the 06/2025 issue.
Video
Last ran on Thomson Reuters Corporation on 8/1/2025.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
West Marine Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- West Marine recently bought a Native digital ad. See which other premium units they bought.
- West Marine recently placed a direct ad on www.newegg.com/. See where else they recently placed direct ads.
- West Marine recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
West Marine Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- West Marine recently bought a Native digital ad. See which other premium units they bought.
- West Marine recently placed a direct ad on www.newegg.com/. See where else they recently placed direct ads.
- West Marine recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 30,651 new product launches overall.
West Marine launched campaigns supporting 2 new product lines in the last twelve months, including West Marine Boats, Kayaks & Motors.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 30,651 new product launches overall.
West Marine launched campaigns supporting 2 new product lines in the last twelve months, including West Marine Boats, Kayaks & Motors.