Whirlpool Advertiser Profile


Whirlpool
Large Appliance
2000 N M-63, Benton Harbor, MI US 49022-2692

Whirlpool spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Whirlpool launched and advertised 6 new products in the past twelve months.

We have 24 people on file in marketing roles at Whirlpool, and 14 at their agencies.

Summary


Whirlpool spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Whirlpool launched and advertised 6 new products in the past twelve months.

We have 24 people on file in marketing roles at Whirlpool, and 14 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 38 decision makers for you to contact at Whirlpool, including Executives, Strategists, Media Buyers and Agency contacts.


James O.
Vice President Global Marketing

Bree W.
Media Supervisor

Brennan H.
Digital Brand Manager, Maytag

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 38 decision makers for you to contact at Whirlpool, including Executives, Strategists, Media Buyers and Agency contacts.


James O.
Vice President Global Marketing

Bree W.
Media Supervisor

Brennan H.
Digital Brand Manager, Maytag

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Whirlpool and its subsidiaries.
Display
Display
Last ran on Canadian Family on 7/19/2019.
TV
TV
Last ran on ABC on 7/18/2019.
Print
Print
Last ran on The Costco Connection in the 07/2019 issue.
Display
Display
Last ran on Canadian Family on 7/19/2019.
TV
TV
Last ran on ABC on 7/18/2019.
Print
Print
Last ran on The Costco Connection in the 07/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Whirlpool and its subsidiaries.
Display
Display
Last ran on Canadian Family on 7/19/2019.
TV
TV
Last ran on ABC on 7/18/2019.
Print
Print
Last ran on The Costco Connection in the 07/2019 issue.
Display
Display
Last ran on Canadian Family on 7/19/2019.
TV
TV
Last ran on ABC on 7/18/2019.
Print
Print
Last ran on The Costco Connection in the 07/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Whirlpool Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Whirlpool Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,130 new product launches overall.
Whirlpool campaigns first seen Aug 2018.
Whirlpool launched campaigns supporting 6 new product lines in the last twelve months, including Maytag Top Load Washers.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,130 new product launches overall.
Whirlpool campaigns first seen Aug 2018.
Whirlpool launched campaigns supporting 6 new product lines in the last twelve months, including Maytag Top Load Washers.