Whirlpool Advertiser Profile


Whirlpool
Large Appliance
2000 N M-63, Benton Harbor, MI US 49022-2692
(269) 923-5000

Whirlpool spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Whirlpool launched and advertised 11 new products in the past twelve months.

We have 23 people on file in marketing roles at Whirlpool, and 18 at their agencies.

Summary


Whirlpool spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Whirlpool launched and advertised 11 new products in the past twelve months.

We have 23 people on file in marketing roles at Whirlpool, and 18 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 41 decision makers for you to contact at Whirlpool, including Executives, Strategists, Media Buyers and Agency contacts.


Bill B.
Vice President and General Manager

Max J.
Associate Media Planner

Erin B.
Marketing Manager, Digital and eCommerce

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 41 decision makers for you to contact at Whirlpool, including Executives, Strategists, Media Buyers and Agency contacts.


Bill B.
Vice President and General Manager

Max J.
Associate Media Planner

Erin B.
Marketing Manager, Digital and eCommerce

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Whirlpool and its subsidiaries.
Video
Video
Last ran on YouTube - Rosanna Pansino on 3/16/2019.
TV
TV
Last ran on Freeform (formerly ABC Family) on 12/31/2018.
Print
Print
Last ran on Multifamily Executive in the 03/2019 issue.
Video
Video
Last ran on YouTube - Rosanna Pansino on 3/16/2019.
TV
TV
Last ran on Freeform (formerly ABC Family) on 12/31/2018.
Print
Print
Last ran on Multifamily Executive in the 03/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Whirlpool and its subsidiaries.
Video
Video
Last ran on YouTube - Rosanna Pansino on 3/16/2019.
TV
TV
Last ran on Freeform (formerly ABC Family) on 12/31/2018.
Print
Print
Last ran on Multifamily Executive in the 03/2019 issue.
Video
Video
Last ran on YouTube - Rosanna Pansino on 3/16/2019.
TV
TV
Last ran on Freeform (formerly ABC Family) on 12/31/2018.
Print
Print
Last ran on Multifamily Executive in the 03/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Whirlpool Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Whirlpool Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
Whirlpool campaigns first seen Aug 2018.
Whirlpool launched campaigns supporting 11 new product lines in the last twelve months, including Maytag Top Load Washers.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
Whirlpool campaigns first seen Aug 2018.
Whirlpool launched campaigns supporting 11 new product lines in the last twelve months, including Maytag Top Load Washers.