Xiidra Advertiser Profile
Dry Eye Disease Prescription Drug
One Health Plaza, East Hanover, NJ US 07936
(862) 778-8300
Xiidra is part of Bausch Health Companies Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Xiidra last advertised a new product in March, 2023.
We have 11 people on file in marketing roles at Xiidra, and 8 at their agencies.
We have 11 people on file in marketing roles at Xiidra, and 8 at their agencies.
Summary
Xiidra is part of Bausch Health Companies Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Xiidra last advertised a new product in March, 2023.
We have 11 people on file in marketing roles at Xiidra, and 8 at their agencies.
We have 11 people on file in marketing roles at Xiidra, and 8 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 19 decision makers for you to contact at Xiidra, including Executives, Strategists, Media Buyers and Agency contacts.
Mary T.
Vice President, Marketing Consumer Products (United States & Canada)
Cara M.
Group Account Director
Christopher C.
Senior Director of Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 19 decision makers for you to contact at Xiidra, including Executives, Strategists, Media Buyers and Agency contacts.
Mary T.
Vice President, Marketing Consumer Products (United States & Canada)
Cara M.
Group Account Director
Christopher C.
Senior Director of Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Xiidra.
Display
Last ran on WebMD: Eye Health on 4/1/2024.
TV
Last ran on TLC on 4/1/2024.
Print
Last ran on Ocular Surgery News in the 11/2023 issue.
Display
Last ran on WebMD: Eye Health on 4/1/2024.
TV
Last ran on TLC on 4/1/2024.
Print
Last ran on Ocular Surgery News in the 11/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Xiidra.
Display
Last ran on WebMD: Eye Health on 4/1/2024.
TV
Last ran on TLC on 4/1/2024.
Print
Last ran on Ocular Surgery News in the 11/2023 issue.
Display
Last ran on WebMD: Eye Health on 4/1/2024.
TV
Last ran on TLC on 4/1/2024.
Print
Last ran on Ocular Surgery News in the 11/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Xiidra Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Xiidra recently bought a Cover 2 print ad. See which other premium units they bought.
- Xiidra recently placed a direct ad on www.webmd.com/allergies/default.htm. See where else they recently placed direct ads.
- Xiidra recently placed a programmatic ad on www.everydayhealth.com/. In the last 12 months, they have partnered with Youtube and 5 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Xiidra Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Xiidra recently bought a Cover 2 print ad. See which other premium units they bought.
- Xiidra recently placed a direct ad on www.webmd.com/allergies/default.htm. See where else they recently placed direct ads.
- Xiidra recently placed a programmatic ad on www.everydayhealth.com/. In the last 12 months, they have partnered with Youtube and 5 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Use MediaRadar to stay current on new product launches for Xiidra.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Use MediaRadar to stay current on new product launches for Xiidra.