Xiidra Advertiser Profile


Xiidra
Dry Eye Disease Prescription Drug
300 Shire Way, Lexington, MA US 02421
(617) 349-0200

Xiidra is part of Takeda Pharmaceutical Company Limited. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Xiidra last advertised a new product in February, 2018.

We have 29 people on file in marketing roles at Xiidra, and 5 at their agencies.

Summary


Xiidra is part of Takeda Pharmaceutical Company Limited. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Xiidra last advertised a new product in February, 2018.

We have 29 people on file in marketing roles at Xiidra, and 5 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 34 decision makers for you to contact at Xiidra, including Executives, Strategists, Media Buyers and Agency contacts.


Karl H.
Chief Digital and Information Officer

Kendall D.
Senior Strategy Associate

Kristen L.
Manager of Digital, Customer Engagement and Marketing Innovation

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 34 decision makers for you to contact at Xiidra, including Executives, Strategists, Media Buyers and Agency contacts.


Karl H.
Chief Digital and Information Officer

Kendall D.
Senior Strategy Associate

Kristen L.
Manager of Digital, Customer Engagement and Marketing Innovation

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Xiidra.
Display
Display
Last ran on WebMD: Eye Health on 3/15/2019.
TV
TV
Last ran on Ovation TV on 7/2/2018.
Print
Print
Last ran on Ophthalmology Management in the 03/2019 issue.
Display
Display
Last ran on WebMD: Eye Health on 3/15/2019.
TV
TV
Last ran on Ovation TV on 7/2/2018.
Print
Print
Last ran on Ophthalmology Management in the 03/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Xiidra.
Display
Display
Last ran on WebMD: Eye Health on 3/15/2019.
TV
TV
Last ran on Ovation TV on 7/2/2018.
Print
Print
Last ran on Ophthalmology Management in the 03/2019 issue.
Display
Display
Last ran on WebMD: Eye Health on 3/15/2019.
TV
TV
Last ran on Ovation TV on 7/2/2018.
Print
Print
Last ran on Ophthalmology Management in the 03/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Xiidra Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Xiidra Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
Use MediaRadar to stay current on new product launches for Xiidra.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
Use MediaRadar to stay current on new product launches for Xiidra.