Xiidra Advertiser Profile


Xiidra
Dry Eye Disease Prescription Drug
One Health Plaza, East Hanover, NJ US 07936
(862) 778-8300
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Xiidra is part of Novartis AG. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Xiidra last advertised a new product in December, 2021.

We have 20 people on file in marketing roles at Xiidra, and 8 at their agencies.

Summary


Xiidra is part of Novartis AG. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Xiidra last advertised a new product in December, 2021.

We have 20 people on file in marketing roles at Xiidra, and 8 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 28 decision makers for you to contact at Xiidra, including Executives, Strategists, Media Buyers and Agency contacts.


Matteo T.
Head of Rheumatology Sales (US), Vice President

Erin D.
Associate Director

Cathy H.
Associate Director,Digital Marketing HCP Paid Media

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 28 decision makers for you to contact at Xiidra, including Executives, Strategists, Media Buyers and Agency contacts.


Matteo T.
Head of Rheumatology Sales (US), Vice President

Erin D.
Associate Director

Cathy H.
Associate Director,Digital Marketing HCP Paid Media

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Xiidra.
Display
Display
Last ran on 100.3 WSHE FM Chicago on 12/19/2022.
TV
TV
Last ran on Weather Channel on 1/16/2023.
Print
Print
Last ran on Ocular Surgery News in the 01/2023 issue.
Display
Display
Last ran on 100.3 WSHE FM Chicago on 12/19/2022.
TV
TV
Last ran on Weather Channel on 1/16/2023.
Print
Print
Last ran on Ocular Surgery News in the 01/2023 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Xiidra.
Display
Display
Last ran on 100.3 WSHE FM Chicago on 12/19/2022.
TV
TV
Last ran on Weather Channel on 1/16/2023.
Print
Print
Last ran on Ocular Surgery News in the 01/2023 issue.
Display
Display
Last ran on 100.3 WSHE FM Chicago on 12/19/2022.
TV
TV
Last ran on Weather Channel on 1/16/2023.
Print
Print
Last ran on Ocular Surgery News in the 01/2023 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Xiidra Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Xiidra Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,942 new product launches overall.
Use MediaRadar to stay current on new product launches for Xiidra.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,942 new product launches overall.
Use MediaRadar to stay current on new product launches for Xiidra.