Yahoo! Advertiser Profile


Yahoo!
Online Media Group
701 First Ave, Sunnyvale, CA US 94089
(408) 349-3300

Yahoo! is part of Verizon Communications, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Yahoo! launched and advertised 11 new products in the past twelve months.

We have 44 people on file in marketing roles at Yahoo!, and 57 at their agencies.

Summary


Yahoo! is part of Verizon Communications, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Yahoo! launched and advertised 11 new products in the past twelve months.

We have 44 people on file in marketing roles at Yahoo!, and 57 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 102 decision makers for you to contact at Yahoo!, including Executives, Strategists, Media Buyers and Agency contacts.


John N.
Chief Media Officer

Heather L.
Strategy Director

Christine C.
Head of Digital Strategy, Director of Digital Optimization and Engagement

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 102 decision makers for you to contact at Yahoo!, including Executives, Strategists, Media Buyers and Agency contacts.


John N.
Chief Media Officer

Heather L.
Strategy Director

Christine C.
Head of Digital Strategy, Director of Digital Optimization and Engagement

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Yahoo! and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 10/6/2019.
Video
Video
Last ran on YouTube - PopularMMOs on 10/11/2019.
TV
TV
Last ran on TBS on 10/6/2019.
Snapchat
Snapchat
Last ran on Snapchat on 10/6/2019.
Video
Video
Last ran on YouTube - PopularMMOs on 10/11/2019.
TV
TV
Last ran on TBS on 10/6/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Yahoo! and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 10/6/2019.
Video
Video
Last ran on YouTube - PopularMMOs on 10/11/2019.
TV
TV
Last ran on TBS on 10/6/2019.
Snapchat
Snapchat
Last ran on Snapchat on 10/6/2019.
Video
Video
Last ran on YouTube - PopularMMOs on 10/11/2019.
TV
TV
Last ran on TBS on 10/6/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Yahoo! Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Yahoo! Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,286 new product launches overall.
Yahoo! campaigns first seen Jun 2019.
Yahoo! launched campaigns supporting 11 new product lines in the last twelve months, including Yahoo Finance Premium.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,286 new product launches overall.
Yahoo! campaigns first seen Jun 2019.
Yahoo! launched campaigns supporting 11 new product lines in the last twelve months, including Yahoo Finance Premium.