Yum! Brands Advertiser Profile


Yum! Brands
Restaurant Group
1900 Colonel Sanders Lane, Louisville, KY US 40213
(502) 874-8300

Yum! Brands spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Yum! Brands launched and advertised 5 new products in the past twelve months.

We have 43 people on file in marketing roles at Yum! Brands, and 25 at their agencies.

Summary


Yum! Brands spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Yum! Brands launched and advertised 5 new products in the past twelve months.

We have 43 people on file in marketing roles at Yum! Brands, and 25 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 68 decision makers for you to contact at Yum! Brands, including Executives, Strategists, Media Buyers and Agency contacts.


Andrea Z.
Chief Marketing Officer

Kelsey H.
Head of Strategy

Will B.
Senior Manager of Sports Marketing, Brand Partnerships and Sponsorships

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 68 decision makers for you to contact at Yum! Brands, including Executives, Strategists, Media Buyers and Agency contacts.


Andrea Z.
Chief Marketing Officer

Kelsey H.
Head of Strategy

Will B.
Senior Manager of Sports Marketing, Brand Partnerships and Sponsorships

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Yum! Brands and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/19/2019.
Video
Video
Last ran on YouTube - WWE on 9/12/2019.
TV
TV
Last ran on Paramount Networks on 9/14/2019.
Snapchat
Snapchat
Last ran on Snapchat on 6/19/2019.
Video
Video
Last ran on YouTube - WWE on 9/12/2019.
TV
TV
Last ran on Paramount Networks on 9/14/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Yum! Brands and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/19/2019.
Video
Video
Last ran on YouTube - WWE on 9/12/2019.
TV
TV
Last ran on Paramount Networks on 9/14/2019.
Snapchat
Snapchat
Last ran on Snapchat on 6/19/2019.
Video
Video
Last ran on YouTube - WWE on 9/12/2019.
TV
TV
Last ran on Paramount Networks on 9/14/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Yum! Brands Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Yum! Brands Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,181 new product launches overall.
Yum! Brands campaigns first seen May 2019.
Yum! Brands launched campaigns supporting 5 new product lines in the last twelve months, including KFC Kentucky Fried Chicken (Ashburn).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,181 new product launches overall.
Yum! Brands campaigns first seen May 2019.
Yum! Brands launched campaigns supporting 5 new product lines in the last twelve months, including KFC Kentucky Fried Chicken (Ashburn).