Yum! Brands Advertiser Profile


Yum! Brands
Restaurant Group
1900 Colonel Sanders Lane, Louisville, KY US 40213
(502) 874-8300

Yum! Brands spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Yum! Brands launched and advertised 3 new products in the past twelve months.

We have 35 people on file in marketing roles at Yum! Brands, and 26 at their agencies.

Summary


Yum! Brands spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Yum! Brands launched and advertised 3 new products in the past twelve months.

We have 35 people on file in marketing roles at Yum! Brands, and 26 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 61 decision makers for you to contact at Yum! Brands, including Executives, Strategists, Media Buyers and Agency contacts.


Marisa T.
Global Chief Brand Officer

Alexandra Y.
Negotiator

Steve K.
Director of Media and Digital

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 61 decision makers for you to contact at Yum! Brands, including Executives, Strategists, Media Buyers and Agency contacts.


Marisa T.
Global Chief Brand Officer

Alexandra Y.
Negotiator

Steve K.
Director of Media and Digital

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Yum! Brands and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/16/2019.
Display
Display
Last ran on Stamford Advocate on 7/19/2019.
TV
TV
Last ran on NFL Network on 7/20/2019.
Snapchat
Snapchat
Last ran on Snapchat on 6/16/2019.
Display
Display
Last ran on Stamford Advocate on 7/19/2019.
TV
TV
Last ran on NFL Network on 7/20/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Yum! Brands and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/16/2019.
Display
Display
Last ran on Stamford Advocate on 7/19/2019.
TV
TV
Last ran on NFL Network on 7/20/2019.
Snapchat
Snapchat
Last ran on Snapchat on 6/16/2019.
Display
Display
Last ran on Stamford Advocate on 7/19/2019.
TV
TV
Last ran on NFL Network on 7/20/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Yum! Brands Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Yum! Brands Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,130 new product launches overall.
Yum! Brands campaigns first seen May 2019.
Yum! Brands launched campaigns supporting 3 new product lines in the last twelve months, including KFC Kentucky Fried Chicken (New York).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,130 new product launches overall.
Yum! Brands campaigns first seen May 2019.
Yum! Brands launched campaigns supporting 3 new product lines in the last twelve months, including KFC Kentucky Fried Chicken (New York).