American Girl Advertiser Profile


American Girl
Dolls & Accessories
8400 Fairway Place, Middleton, WI US 53562-2548
(262) 862-4900
American Girl is part of:
MediaRadar 114 West 41st Street, New York, NY 10036 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

American Girl is part of Mattel, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. American Girl last advertised a new product in September, 2024.

We have 30 people on file in marketing roles at American Girl, and 4 at their agencies.

Summary


American Girl is part of Mattel, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. American Girl last advertised a new product in September, 2024.

We have 30 people on file in marketing roles at American Girl, and 4 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 34 decision makers for you to contact at American Girl, including Executives, Strategists, Media Buyers and Agency contacts.


Katharine B.
Vice President, Global Marketing Vehicles Category

Bryce M.
Associate Director - Performance Marketing

Mondona W.
Head of Commercial Marketing, American Girl

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 34 decision makers for you to contact at American Girl, including Executives, Strategists, Media Buyers and Agency contacts.


Katharine B.
Vice President, Global Marketing Vehicles Category

Bryce M.
Associate Director - Performance Marketing

Mondona W.
Head of Commercial Marketing, American Girl

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by American Girl and its subsidiaries.
Display
Display
Last ran on Orange County Register on 9/1/2025.
Print
Print
Last ran on Los Angeles in the 08/2025 issue.
Video
Video
Last ran on YouTube - Food Channels on 9/1/2025.
Display
Display
Last ran on Orange County Register on 9/1/2025.
Print
Print
Last ran on Los Angeles in the 08/2025 issue.
Video
Video
Last ran on YouTube - Food Channels on 9/1/2025.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by American Girl and its subsidiaries.
Display
Display
Last ran on Orange County Register on 9/1/2025.
Print
Print
Last ran on Los Angeles in the 08/2025 issue.
Video
Video
Last ran on YouTube - Food Channels on 9/1/2025.
Display
Display
Last ran on Orange County Register on 9/1/2025.
Print
Print
Last ran on Los Angeles in the 08/2025 issue.
Video
Video
Last ran on YouTube - Food Channels on 9/1/2025.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
American Girl Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
American Girl Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,482 new product launches overall.
Use MediaRadar to stay current on new product launches for American Girl.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,482 new product launches overall.
Use MediaRadar to stay current on new product launches for American Girl.