American Girl Advertiser Profile
Dolls & Accessories
8400 Fairway Place, Middleton, WI US 53562-2548
(262) 862-4900
American Girl is part of:
American Girl is part of Mattel, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. American Girl last advertised a new product in September, 2024.
We have 28 people on file in marketing roles at American Girl, and 4 at their agencies.
We have 28 people on file in marketing roles at American Girl, and 4 at their agencies.
Summary
American Girl is part of Mattel, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. American Girl last advertised a new product in September, 2024.
We have 28 people on file in marketing roles at American Girl, and 4 at their agencies.
We have 28 people on file in marketing roles at American Girl, and 4 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 32 decision makers for you to contact at American Girl, including Executives, Strategists, Media Buyers and Agency contacts.
Katharine B.
Vice President, Global Marketing Vehicles Category
Consuelo R.
VP Director, Media Strategy
Andrew V.
Vice President – Integrated Marketing Communications // Marketing Ops & Transformation
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 32 decision makers for you to contact at American Girl, including Executives, Strategists, Media Buyers and Agency contacts.
Katharine B.
Vice President, Global Marketing Vehicles Category
Consuelo R.
VP Director, Media Strategy
Andrew V.
Vice President – Integrated Marketing Communications // Marketing Ops & Transformation
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by American Girl and its subsidiaries.
Display
Last ran on AlterNet on 10/1/2025.
Print
Last ran on Los Angeles in the 08/2025 issue.
Display
Last ran on Coast on 10/1/2025.
Display
Last ran on AlterNet on 10/1/2025.
Print
Last ran on Los Angeles in the 08/2025 issue.
Display
Last ran on Coast on 10/1/2025.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by American Girl and its subsidiaries.
Display
Last ran on AlterNet on 10/1/2025.
Print
Last ran on Los Angeles in the 08/2025 issue.
Display
Last ran on Coast on 10/1/2025.
Display
Last ran on AlterNet on 10/1/2025.
Print
Last ran on Los Angeles in the 08/2025 issue.
Display
Last ran on Coast on 10/1/2025.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
American Girl Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- American Girl recently bought a Video digital ad. See which other premium units they bought.
- American Girl recently placed a direct ad on www.ocregister.com. See where else they recently placed direct ads.
- American Girl recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 6 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
American Girl Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- American Girl recently bought a Video digital ad. See which other premium units they bought.
- American Girl recently placed a direct ad on www.ocregister.com. See where else they recently placed direct ads.
- American Girl recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 6 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,052 new product launches overall.
Use MediaRadar to stay current on new product launches for American Girl.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,052 new product launches overall.
Use MediaRadar to stay current on new product launches for American Girl.