American Girl Advertiser Profile


American Girl
Dolls & Accessories
8400 Fairway Place, Middleton, WI US 53562-2548
(262) 862-4900
American Girl is part of:
MediaRadar 114 West 41st Street, New York, NY 10036 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

American Girl is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. American Girl last advertised a new product in November, 2023.

We have 36 people on file in marketing roles at American Girl, and 3 at their agencies.

Summary


American Girl is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. American Girl last advertised a new product in November, 2023.

We have 36 people on file in marketing roles at American Girl, and 3 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 39 decision makers for you to contact at American Girl, including Executives, Strategists, Media Buyers and Agency contacts.


Katharine B.
Vice President, Global Marketing Vehicles Category

Amy F.
Executive Vice President

Elizabeth B.
Senior Brand Manager, U.S. Construction & Games

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 39 decision makers for you to contact at American Girl, including Executives, Strategists, Media Buyers and Agency contacts.


Katharine B.
Vice President, Global Marketing Vehicles Category

Amy F.
Executive Vice President

Elizabeth B.
Senior Brand Manager, U.S. Construction & Games

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by American Girl and its subsidiaries.
Video
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 11/1/2024.
TV
TV
Last ran on Disney Channel on 3/31/2024.
Video
Video
Last ran on YouTube - Gaming Channels on 11/1/2024.
Video
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 11/1/2024.
TV
TV
Last ran on Disney Channel on 3/31/2024.
Video
Video
Last ran on YouTube - Gaming Channels on 11/1/2024.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by American Girl and its subsidiaries.
Video
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 11/1/2024.
TV
TV
Last ran on Disney Channel on 3/31/2024.
Video
Video
Last ran on YouTube - Gaming Channels on 11/1/2024.
Video
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 11/1/2024.
TV
TV
Last ran on Disney Channel on 3/31/2024.
Video
Video
Last ran on YouTube - Gaming Channels on 11/1/2024.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
American Girl Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
American Girl Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,756 new product launches overall.
Use MediaRadar to stay current on new product launches for American Girl.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,756 new product launches overall.
Use MediaRadar to stay current on new product launches for American Girl.