Top Baby & Children Advertisers


MediaRadar's Top Baby & Children Advertisers list consists of brand leaders like Lego, Fisher-Price & Huggies are among the top advertisers, advertising on TV, digital, print and social platforms. Media and ad tech companies rely on MediaRadar daily to distill advertising data into actionable insights that they use in combination with accurate contact information for key marketing personnel in order to increase revenue.

LEGO
Toy/Game (Children)
100 Print Shop Road, Enfield, CT US 06083-1600
LEGO is part of Kirkbi A/S. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. LEGO launched and advertised 1 new product in the past twelve months.

We have 23 people on file in marketing roles at LEGO.

Huggies
Diaper
351 Phelps Drive, Irving, TX US 75038
(972) 281-1200
Huggies is part of Kimberly-Clark Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Huggies last advertised a new product in August, 2023.

We have 30 people on file in marketing roles at Huggies, and 5 at their agencies.

Graco Children's Products
Baby/Children
4110 Premier Drive, High Point, NC US 27265
(336) 812-8181
Graco Children's Products is part of Newell Brands, Inc.. They spent under $100 million on advertising in digital in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Graco Children's Products launched and advertised 3 new products in the past twelve months.

We have 10 people on file in marketing roles at Graco Children's Products.

Mattel
Toy Conglomerate
333 Continental Boulevard, El Segundo, CA US 90245-5012
(310) 252-2000
Mattel spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Mattel launched and advertised 12 new products in the past twelve months.

We have 36 people on file in marketing roles at Mattel, and 3 at their agencies.

Pampers
Diaper
1 P&G Plaza, Cincinnati, OH US 45202
(513) 983-1100
Pampers is part of The Procter & Gamble Company. They spent over $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Pampers launched and advertised 2 new products in the past twelve months.

We have 119 people on file in marketing roles at Pampers, and 29 at their agencies.

Hasbro
Toy Conglomerate
1027 Newport Avenue, Pawtucket, RI US 02861-1059
(401) 431-8697
Hasbro spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Hasbro launched and advertised 12 new products in the past twelve months.

We have 18 people on file in marketing roles at Hasbro, and 3 at their agencies.

MGA Entertainment
Toy Conglomerate
16300 Roscoe Blvd, Suite 150, Van Nuys, CA US 91406
(818) 894-2525
MGA Entertainment spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. MGA Entertainment launched and advertised 1 new product in the past twelve months.

We have 5 people on file in marketing roles at MGA Entertainment, and 1 at their agency.

Pull-Ups
Diaper
351 Phelps Dr, Irving, TX US 75038
(972) 281-1200
Pull-Ups is part of Kimberly-Clark Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Pull-Ups last advertised a new product in August, 2023.

We have 30 people on file in marketing roles at Pull-Ups, and 5 at their agencies.

Mattel Barbie
Doll
333 Continental Boulevard, El Segundo, CA US 90245-5012
(310) 252-2000
Mattel Barbie is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Mattel Barbie launched and advertised 1 new product in the past twelve months.

We have 32 people on file in marketing roles at Mattel Barbie, and 2 at their agencies.

Spin Master
Toy/Game (Children)
5890/5880 West Jefferson Blvd, Suite A, Los Angeles, CA US 90016
(310) 826-4914
Spin Master spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Spin Master launched and advertised 14 new products in the past twelve months.

We have 14 people on file in marketing roles at Spin Master, and 3 at their agencies.

Goodbaby International
Baby/Children Accessories
No 20 Luxi Rd, Lujia Town, Kunshan City, CN 215331
8651257871888
Goodbaby International spent under $100 million on advertising in digital in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Goodbaby International launched and advertised 3 new products in the past twelve months.

We have key contact information for decision makers at Goodbaby International.

Carter's
Baby/Children Apparel & Accessories
3438 Peachtree Road Ne, Suite 1800, Atlanta, GA US 30326
(678) 791-1000
Carter's spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Carter's launched and advertised 4 new products in the past twelve months.

We have key contact information for decision makers at Carter's.

ZURU
Toy/Game (Children)
92 Granville Road, Room 1202, Energy Plaza, Hong Kong, CN
85237469003
ZURU spent under $100 million on advertising in digital in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. ZURU launched and advertised 2 new products in the past twelve months.

We have key contact information for decision makers at ZURU.

Evenflo
Baby/Children Accessories
225 Byers Road, Miamisburg, OH US 45342
(937) 415-3300
Evenflo is part of Goodbaby International Holdings Ltd.. They spent under $100 million on advertising in digital in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Evenflo last advertised a new product in August, 2023.

We have key contact information for decision makers at Evenflo.

KiwiCo
Educational Toy
140 E Dana St, Mountain View, CA US 94041
KiwiCo spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. KiwiCo last advertised a new product in August, 2023.

We have 6 people on file in marketing roles at KiwiCo, and 1 at their agency.

Hot Wheels
Toy Car
636 Girard Avenue, East Aurora, NY US 14052
Hot Wheels is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Hot Wheels launched and advertised 1 new product in the past twelve months.

We have 31 people on file in marketing roles at Hot Wheels, and 2 at their agencies.

Chicco
Baby/Children
1826 William Penn Way, Lancaster, PA US 17601
(717) 735-6200
Chicco is part of Artsana SpA. They spent under $100 million on advertising in digital in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Chicco launched and advertised 2 new products in the past twelve months.

We have key contact information for decision makers at Chicco.

VTech Electronics North America
Electronic Toy
1156 W Shure Drive, Suite 200, Arlington Heights, IL US 60004
(800) 521-2010
VTech Electronics North America is part of VTech Holdings Ltd.. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. VTech Electronics North America launched and advertised 1 new product in the past twelve months.

We have key contact information for decision makers at VTech Electronics North America.

Goliath Games
Toy/Game (Children)
5068 W Plano , Pkwy #175, Plano, TX US 75093
(214) 295-2953
Goliath Games spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Goliath Games last advertised a new product in July, 2023.

We have key contact information for decision makers at Goliath Games.

Jazwares
Electronic Toy
1069 Shotgun Rd, Sunrise, FL US 33326
(954) 845-0800
Jazwares is part of Berkshire Hathaway, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Jazwares launched and advertised 3 new products in the past twelve months.

We have 8 people on file in marketing roles at Jazwares, and 2 at their agency.

Jakks Pacific
Toy/Game (Children)
2951 28Th Street, Santa Monica, CA US 90405
(424) 268-9444
Jakks Pacific spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Jakks Pacific launched and advertised 2 new products in the past twelve months.

We have 5 people on file in marketing roles at Jakks Pacific, and 1 at their agency.

Handi-Craft
Baby/Children Feeding Products
4433 Fyler Avenue, St. Louis, MO US 63116-1803
(314) 773-2979
Handi-Craft spent under $100 million on advertising in digital and print in the last year. They are currently not investing in any premium ad units, but advertised on under 50 different Media Properties in the last year across multiple Media formats. Handi-Craft launched and advertised 3 new products in the past twelve months.

We have key contact information for decision makers at Handi-Craft.

Moose Toys
Toy/Game (Children)
737 Campus Square West, El Segundo, CA US 90245
Moose Toys is part of Moose Enterprise Pty Ltd. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Moose Toys launched and advertised 6 new products in the past twelve months.

We have 7 people on file in marketing roles at Moose Toys, and 1 at their agency.

Bandai America
Toy/Game (Children)
2120 Park Place, Suite #120, El Segundo, CA US 90245
(714) 816-9500
Bandai America is part of Bandai Namco Holdings Inc.. They spent under $100 million on advertising in digital in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Bandai America launched and advertised 1 new product in the past twelve months.

We have key contact information for decision makers at Bandai America.

Dr. Brown's
Baby/Children Feeding Products
4433 Fyler Avenue, St. Louis, MO US 63116
(314) 773-2979
Dr. Brown's is part of Handi-Craft Company Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Dr. Brown's launched and advertised 3 new products in the past twelve months.

We have key contact information for decision makers at Dr. Brown's.

Play-Doh
Toy/Game (Children)
1027 Newport Avenue, Pawtucket, RI US 02862-1059
(401) 431-8697
Play-Doh is part of Hasbro, Inc.. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Play-Doh last advertised a new product in August, 2023.

We have 10 people on file in marketing roles at Play-Doh, and 3 at their agencies.

American Girl Brands
Doll
8400 Fairway Place, Middleton, WI US 53562-2548
(262) 862-4900
American Girl Brands is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. American Girl Brands last advertised a new product in August, 2023.

We have 34 people on file in marketing roles at American Girl Brands, and 3 at their agencies.

PlayMonster Group
Toy/Game (Children)
1400 E Inman Parkway, Beloit, WI US 53511
(608) 362-6896
PlayMonster Group is part of Audax Group. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. PlayMonster Group launched and advertised 1 new product in the past twelve months.

We have key contact information for decision makers at PlayMonster Group.

Peppa Pig
Toy/Game (Children)
1067 Shotgun Road, Sunrise, FL US 33326
(954) 845-0800
Peppa Pig is part of Hasbro, Inc.. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Peppa Pig launched and advertised 1 new product in the past twelve months.

We have 10 people on file in marketing roles at Peppa Pig, and 3 at their agencies.

Fisher-Price
Toy/Game (Children)
636 Girard Avenue, East Aurora, NY US 14052
(716) 687-3000
Fisher-Price is part of Mattel, Inc.. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Fisher-Price launched and advertised 2 new products in the past twelve months.

We have 32 people on file in marketing roles at Fisher-Price, and 2 at their agencies.

Luvs
Diaper
1 P&G Plaza, Cincinnati, OH US 45202
(513) 983-1100
Luvs is part of The Procter & Gamble Company. They spent under $100 million on advertising in digital in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Luvs last advertised a new product in August, 2023.

We have 120 people on file in marketing roles at Luvs, and 29 at their agencies.

Nerf
Toy/Game (Children)
1027 Newport Avenue, Pawtucket, RI US 02861-1059
(401) 431-8697
Nerf is part of Hasbro, Inc.. They spent under $100 million on advertising in digital in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Nerf last advertised a new product in August, 2023.

We have 10 people on file in marketing roles at Nerf, and 3 at their agencies.

Playmobil USA
Toy/Game (Children)
26 Commerce Drive, Cranbury, NJ US 08512
(609) 395-5566
Playmobil USA is part of Geobra Brandstatter GmbH & Co.. They spent under $100 million on advertising in digital in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Playmobil USA launched and advertised 1 new product in the past twelve months.

We have key contact information for decision makers at Playmobil USA.

WowWee Group Limited
Toy/Game (Children)
92 Granville Road, Energy Plaza, 3F, Hong Kong, HK
WowWee Group Limited spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. WowWee Group Limited launched and advertised 1 new product in the past twelve months.

We have key contact information for decision makers at WowWee Group Limited.

Razor USA
Scooter (Toy)
16200-A Carmenita Road, Cerritos, CA US 90703
Razor USA spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Razor USA launched and advertised 1 new product in the past twelve months.

We have key contact information for decision makers at Razor USA.

Boppy
Pillow
560 Golden Ridge Road, Ste 150, Golden, CO US 80401
(720) 746-3820
Boppy is part of Artsana SpA. They spent under $100 million on advertising in digital in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Boppy last advertised a new product in August, 2023.

We have key contact information for decision makers at Boppy.

Little Passports
Educational Toy
121 Varick Street, Floor 3, New York, NY US 10013
(415) 496-6624
Little Passports is part of BEGiN. They spent under $100 million on advertising in digital in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Little Passports last advertised a new product in August, 2023.

We have key contact information for decision makers at Little Passports.
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