LEGO Advertiser Profile


LEGO
Toy/Game (Children)
555 Taylor Road, Enfield, CT US 06083-1600
(800) 838-9647

LEGO is part of Kirkbi A/S. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. LEGO launched and advertised 3 new products in the past twelve months.

We have 14 people on file in marketing roles at LEGO, and 4 at their agency.

Summary


LEGO is part of Kirkbi A/S. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. LEGO launched and advertised 3 new products in the past twelve months.

We have 14 people on file in marketing roles at LEGO, and 4 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 18 decision makers for you to contact at LEGO, including Executives, Strategists, Media Buyers and Agency contacts.


Julia G.
Executive Vice President of Global Chief Marketing Officer

Jessica S.
Associate Director

Meg H.
Senior Director, Digital Marketing - Americas

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 18 decision makers for you to contact at LEGO, including Executives, Strategists, Media Buyers and Agency contacts.


Julia G.
Executive Vice President of Global Chief Marketing Officer

Jessica S.
Associate Director

Meg H.
Senior Director, Digital Marketing - Americas

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by LEGO and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 10/25/2018.
Display
Display
Last ran on National Geographic Kids Online on 3/16/2019.
TV
TV
Last ran on Disney Channel on 3/14/2019.
Snapchat
Snapchat
Last ran on Snapchat on 10/25/2018.
Display
Display
Last ran on National Geographic Kids Online on 3/16/2019.
TV
TV
Last ran on Disney Channel on 3/14/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by LEGO and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 10/25/2018.
Display
Display
Last ran on National Geographic Kids Online on 3/16/2019.
TV
TV
Last ran on Disney Channel on 3/14/2019.
Snapchat
Snapchat
Last ran on Snapchat on 10/25/2018.
Display
Display
Last ran on National Geographic Kids Online on 3/16/2019.
TV
TV
Last ran on Disney Channel on 3/14/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
LEGO Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
LEGO Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
LEGO campaigns first seen Nov 2018.
LEGO launched campaigns supporting 3 new product lines in the last twelve months, including Lego Brick.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
LEGO campaigns first seen Nov 2018.
LEGO launched campaigns supporting 3 new product lines in the last twelve months, including Lego Brick.