LEGO Advertiser Profile
LEGO is part of Kirkbi A/S. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. LEGO launched and advertised 17 new products in the past twelve months.
We have 38 people on file in marketing roles at LEGO, and 3 at their agencies.
We have 38 people on file in marketing roles at LEGO, and 3 at their agencies.
Summary
LEGO is part of Kirkbi A/S. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. LEGO launched and advertised 17 new products in the past twelve months.
We have 38 people on file in marketing roles at LEGO, and 3 at their agencies.
We have 38 people on file in marketing roles at LEGO, and 3 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 41 decision makers for you to contact at LEGO, including Executives, Strategists, Media Buyers and Agency contacts.
Belisa A.
Head of Shopper & Omnichannel Marketing, Americas
Erin D.
Associate Director
Darryl K.
Senior Campaign Marketing Lead
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 41 decision makers for you to contact at LEGO, including Executives, Strategists, Media Buyers and Agency contacts.
Belisa A.
Head of Shopper & Omnichannel Marketing, Americas
Erin D.
Associate Director
Darryl K.
Senior Campaign Marketing Lead
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by LEGO and its subsidiaries.
Snapchat
Last ran on Snapchat on 12/1/2024.
Native
Last ran on Target on 3/1/2025.
TV
Last ran on Nick Toons on 3/16/2025.
Snapchat
Last ran on Snapchat on 12/1/2024.
Native
Last ran on Target on 3/1/2025.
TV
Last ran on Nick Toons on 3/16/2025.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by LEGO and its subsidiaries.
Snapchat
Last ran on Snapchat on 12/1/2024.
Native
Last ran on Target on 3/1/2025.
TV
Last ran on Nick Toons on 3/16/2025.
Snapchat
Last ran on Snapchat on 12/1/2024.
Native
Last ran on Target on 3/1/2025.
TV
Last ran on Nick Toons on 3/16/2025.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
LEGO Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- LEGO recently bought a Native digital ad. See which other premium units they bought.
- LEGO recently placed a direct ad on www.edweek.org/. See where else they recently placed direct ads.
- LEGO recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 11 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
LEGO Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- LEGO recently bought a Native digital ad. See which other premium units they bought.
- LEGO recently placed a direct ad on www.edweek.org/. See where else they recently placed direct ads.
- LEGO recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 11 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,141 new product launches overall.
LEGO launched campaigns supporting 17 new product lines in the last twelve months, including LEGO General Advertisement.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,141 new product launches overall.
LEGO launched campaigns supporting 17 new product lines in the last twelve months, including LEGO General Advertisement.