Mattel Advertiser Profile


Mattel
Toy Conglomerate
333 Continental Boulevard, El Segundo, CA US 90245-5012
(310) 252-2000

Mattel spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Mattel launched and advertised 11 new products in the past twelve months.

We have 34 people on file in marketing roles at Mattel, and 3 at their agencies.

Summary


Mattel spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Mattel launched and advertised 11 new products in the past twelve months.

We have 34 people on file in marketing roles at Mattel, and 3 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 37 decision makers for you to contact at Mattel, including Executives, Strategists, Media Buyers and Agency contacts.


Russell I.
Head of Marketing - Mattel Mobile Game

Mac M.
Associate Media Director

Leigh Anna A.
Media Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 37 decision makers for you to contact at Mattel, including Executives, Strategists, Media Buyers and Agency contacts.


Russell I.
Head of Marketing - Mattel Mobile Game

Mac M.
Associate Media Director

Leigh Anna A.
Media Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mattel and its subsidiaries.
Video
Video
Last ran on YouTube - LittleBabyBum on 10/12/2019.
TV
TV
Last ran on Nick Jr. on 10/12/2019.
Print
Print
Last ran on Charleston in the 09/2019 issue.
Video
Video
Last ran on YouTube - LittleBabyBum on 10/12/2019.
TV
TV
Last ran on Nick Jr. on 10/12/2019.
Print
Print
Last ran on Charleston in the 09/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mattel and its subsidiaries.
Video
Video
Last ran on YouTube - LittleBabyBum on 10/12/2019.
TV
TV
Last ran on Nick Jr. on 10/12/2019.
Print
Print
Last ran on Charleston in the 09/2019 issue.
Video
Video
Last ran on YouTube - LittleBabyBum on 10/12/2019.
TV
TV
Last ran on Nick Jr. on 10/12/2019.
Print
Print
Last ran on Charleston in the 09/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mattel Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mattel Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,286 new product launches overall.
Mattel campaigns first seen Oct 2018.
Mattel launched campaigns supporting 11 new product lines in the last twelve months, including Polly Pocket.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,286 new product launches overall.
Mattel campaigns first seen Oct 2018.
Mattel launched campaigns supporting 11 new product lines in the last twelve months, including Polly Pocket.