Mattel Advertiser Profile


Mattel
Toy Conglomerate
333 Continental Boulevard, El Segundo, CA US 90245-5012
(310) 252-2000
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Mattel spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Mattel launched and advertised 14 new products in the past twelve months.

We have 26 people on file in marketing roles at Mattel, and 2 at their agencies.

Summary


Mattel spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Mattel launched and advertised 14 new products in the past twelve months.

We have 26 people on file in marketing roles at Mattel, and 2 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 28 decision makers for you to contact at Mattel, including Executives, Strategists, Media Buyers and Agency contacts.


Russell I.
Head of Marketing, Mattel Mobile Game

Maddison C.
Associate Media Director

Katie I.
Director of Marketing, Digital Strategy

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 28 decision makers for you to contact at Mattel, including Executives, Strategists, Media Buyers and Agency contacts.


Russell I.
Head of Marketing, Mattel Mobile Game

Maddison C.
Associate Media Director

Katie I.
Director of Marketing, Digital Strategy

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mattel and its subsidiaries.
Native
Native
Last ran on IGN.com on 11/20/2020.
TV
TV
Last ran on Nick Toons on 11/21/2020.
Print
Print
Last ran on Parents in the 11/2020 issue.
Native
Native
Last ran on IGN.com on 11/20/2020.
TV
TV
Last ran on Nick Toons on 11/21/2020.
Print
Print
Last ran on Parents in the 11/2020 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mattel and its subsidiaries.
Native
Native
Last ran on IGN.com on 11/20/2020.
TV
TV
Last ran on Nick Toons on 11/21/2020.
Print
Print
Last ran on Parents in the 11/2020 issue.
Native
Native
Last ran on IGN.com on 11/20/2020.
TV
TV
Last ran on Nick Toons on 11/21/2020.
Print
Print
Last ran on Parents in the 11/2020 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mattel Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mattel Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,331 new product launches overall.
Mattel campaigns first seen Dec 2019.
Mattel launched campaigns supporting 14 new product lines in the last twelve months, including Fisher-Price Potties.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,331 new product launches overall.
Mattel campaigns first seen Dec 2019.
Mattel launched campaigns supporting 14 new product lines in the last twelve months, including Fisher-Price Potties.