Mattel Advertiser Profile
Mattel spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Mattel launched and advertised 31 new products in the past twelve months.
We have 36 people on file in marketing roles at Mattel, and 4 at their agencies.
We have 36 people on file in marketing roles at Mattel, and 4 at their agencies.
Summary
Mattel spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Mattel launched and advertised 31 new products in the past twelve months.
We have 36 people on file in marketing roles at Mattel, and 4 at their agencies.
We have 36 people on file in marketing roles at Mattel, and 4 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 40 decision makers for you to contact at Mattel, including Executives, Strategists, Media Buyers and Agency contacts.
Katharine B.
Vice President, Global Marketing Vehicles Category
Consuelo R.
VP Director, Media Strategy
Leigh A.
Director, US Media
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 40 decision makers for you to contact at Mattel, including Executives, Strategists, Media Buyers and Agency contacts.
Katharine B.
Vice President, Global Marketing Vehicles Category
Consuelo R.
VP Director, Media Strategy
Leigh A.
Director, US Media
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mattel and its subsidiaries.
Native
Last ran on Target on 8/1/2025.
TV
Last ran on Nick Toons on 8/18/2025.
Print
Last ran on Los Angeles in the 08/2025 issue.
Native
Last ran on Target on 8/1/2025.
TV
Last ran on Nick Toons on 8/18/2025.
Print
Last ran on Los Angeles in the 08/2025 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mattel and its subsidiaries.
Native
Last ran on Target on 8/1/2025.
TV
Last ran on Nick Toons on 8/18/2025.
Print
Last ran on Los Angeles in the 08/2025 issue.
Native
Last ran on Target on 8/1/2025.
TV
Last ran on Nick Toons on 8/18/2025.
Print
Last ran on Los Angeles in the 08/2025 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mattel Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Mattel recently bought a Native digital ad. See which other premium units they bought.
- Mattel recently placed a direct ad on www.fr.chatelaine.com. See where else they recently placed direct ads.
- Mattel recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 8 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mattel Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Mattel recently bought a Native digital ad. See which other premium units they bought.
- Mattel recently placed a direct ad on www.fr.chatelaine.com. See where else they recently placed direct ads.
- Mattel recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 8 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,881 new product launches overall.
Mattel launched campaigns supporting 31 new product lines in the last twelve months, including Barbie (Brand).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,881 new product launches overall.
Mattel launched campaigns supporting 31 new product lines in the last twelve months, including Barbie (Brand).