Hot Wheels Advertiser Profile
Hot Wheels is part of:
Hot Wheels is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Hot Wheels launched and advertised 1 new product in the past twelve months.
We have 32 people on file in marketing roles at Hot Wheels, and 2 at their agencies.
We have 32 people on file in marketing roles at Hot Wheels, and 2 at their agencies.
Summary
Hot Wheels is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Hot Wheels launched and advertised 1 new product in the past twelve months.
We have 32 people on file in marketing roles at Hot Wheels, and 2 at their agencies.
We have 32 people on file in marketing roles at Hot Wheels, and 2 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 34 decision makers for you to contact at Hot Wheels, including Executives, Strategists, Media Buyers and Agency contacts.
Katharine B.
Vice President, Global Marketing Vehicles Category
Amy F.
Executive Vice President
Mike D.
Global Head of Digital Gaming
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 34 decision makers for you to contact at Hot Wheels, including Executives, Strategists, Media Buyers and Agency contacts.
Katharine B.
Vice President, Global Marketing Vehicles Category
Amy F.
Executive Vice President
Mike D.
Global Head of Digital Gaming
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Hot Wheels and its subsidiaries.
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 4/1/2024.
TV
Last ran on Nick @ Nite on 3/31/2024.
Print
Last ran on Fort Worth Weekly in the 11/2023 issue.
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 4/1/2024.
TV
Last ran on Nick @ Nite on 3/31/2024.
Print
Last ran on Fort Worth Weekly in the 11/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Hot Wheels and its subsidiaries.
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 4/1/2024.
TV
Last ran on Nick @ Nite on 3/31/2024.
Print
Last ran on Fort Worth Weekly in the 11/2023 issue.
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 4/1/2024.
TV
Last ran on Nick @ Nite on 3/31/2024.
Print
Last ran on Fort Worth Weekly in the 11/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Hot Wheels Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Hot Wheels recently bought a Video digital ad. See which other premium units they bought.
- Hot Wheels recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- Hot Wheels recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Hot Wheels Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Hot Wheels recently bought a Video digital ad. See which other premium units they bought.
- Hot Wheels recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- Hot Wheels recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Hot Wheels launched a campaign supporting 1 new product line in the last twelve months, Hot Wheels Track Sets.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Hot Wheels launched a campaign supporting 1 new product line in the last twelve months, Hot Wheels Track Sets.