Fisher-Price Advertiser Profile


Fisher-Price
Toy/Game (Children)
636 Girard Avenue, East Aurora, NY US 14052
(716) 687-3000
Fisher-Price is part of:

Fisher-Price is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Fisher-Price launched and advertised 3 new products in the past twelve months.

We have 29 people on file in marketing roles at Fisher-Price, and 3 at their agencies.

Summary


Fisher-Price is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Fisher-Price launched and advertised 3 new products in the past twelve months.

We have 29 people on file in marketing roles at Fisher-Price, and 3 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 32 decision makers for you to contact at Fisher-Price, including Executives, Strategists, Media Buyers and Agency contacts.


Melinda M.
Senior Leader of Global Brand Content

Kelly C.
Strategy Associate Director

Leigh Anna A.
Media Manager

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 32 decision makers for you to contact at Fisher-Price, including Executives, Strategists, Media Buyers and Agency contacts.


Melinda M.
Senior Leader of Global Brand Content

Kelly C.
Strategy Associate Director

Leigh Anna A.
Media Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Fisher-Price and its subsidiaries.
Display
Display
Last ran on BuyBuy Baby on 12/6/2019.
TV
TV
Last ran on Nick Jr. on 12/6/2019.
Print
Print
Last ran on Family Circle in the 11/2019 issue.
Display
Display
Last ran on BuyBuy Baby on 12/6/2019.
TV
TV
Last ran on Nick Jr. on 12/6/2019.
Print
Print
Last ran on Family Circle in the 11/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Fisher-Price and its subsidiaries.
Display
Display
Last ran on BuyBuy Baby on 12/6/2019.
TV
TV
Last ran on Nick Jr. on 12/6/2019.
Print
Print
Last ran on Family Circle in the 11/2019 issue.
Display
Display
Last ran on BuyBuy Baby on 12/6/2019.
TV
TV
Last ran on Nick Jr. on 12/6/2019.
Print
Print
Last ran on Family Circle in the 11/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Fisher-Price Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Fisher-Price Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,761 new product launches overall.
Fisher-Price campaigns first seen Sep 2019.
Fisher-Price launched campaigns supporting 3 new product lines in the last twelve months, including Linkimals.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,761 new product launches overall.
Fisher-Price campaigns first seen Sep 2019.
Fisher-Price launched campaigns supporting 3 new product lines in the last twelve months, including Linkimals.