Fisher-Price Advertiser Profile


Fisher-Price
Toy/Game (Children)
636 Girard Avenue, East Aurora, NY US 14052
(716) 687-3000
Fisher-Price is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Fisher-Price is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Fisher-Price launched and advertised 4 new products in the past twelve months.

We have 26 people on file in marketing roles at Fisher-Price, and 2 at their agencies.

Summary


Fisher-Price is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Fisher-Price launched and advertised 4 new products in the past twelve months.

We have 26 people on file in marketing roles at Fisher-Price, and 2 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 28 decision makers for you to contact at Fisher-Price, including Executives, Strategists, Media Buyers and Agency contacts.


Russell I.
Head of Marketing, Mattel Mobile Game

Maddison C.
Associate Media Director

Katie I.
Director of Marketing, Digital Strategy

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 28 decision makers for you to contact at Fisher-Price, including Executives, Strategists, Media Buyers and Agency contacts.


Russell I.
Head of Marketing, Mattel Mobile Game

Maddison C.
Associate Media Director

Katie I.
Director of Marketing, Digital Strategy

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Fisher-Price and its subsidiaries.
Display
Display
Last ran on Elle on 11/21/2020.
TV
TV
Last ran on Nick @ Nite on 11/28/2020.
Print
Print
Last ran on Parents in the 11/2020 issue.
Display
Display
Last ran on Elle on 11/21/2020.
TV
TV
Last ran on Nick @ Nite on 11/28/2020.
Print
Print
Last ran on Parents in the 11/2020 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Fisher-Price and its subsidiaries.
Display
Display
Last ran on Elle on 11/21/2020.
TV
TV
Last ran on Nick @ Nite on 11/28/2020.
Print
Print
Last ran on Parents in the 11/2020 issue.
Display
Display
Last ran on Elle on 11/21/2020.
TV
TV
Last ran on Nick @ Nite on 11/28/2020.
Print
Print
Last ran on Parents in the 11/2020 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Fisher-Price Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Fisher-Price Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,354 new product launches overall.
Fisher-Price campaigns first seen Jul 2020.
Fisher-Price launched campaigns supporting 4 new product lines in the last twelve months, including Fisher-Price Baby bassinets.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,354 new product launches overall.
Fisher-Price campaigns first seen Jul 2020.
Fisher-Price launched campaigns supporting 4 new product lines in the last twelve months, including Fisher-Price Baby bassinets.