Barbie Advertiser Profile


Barbie
Dolls & Accessories
333 Continental Boulevard, El Segundo, CA US 90245-5012
(310) 252-2000
MediaRadar 114 West 41st Street, New York, NY 10036 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Barbie is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Barbie launched and advertised 6 new products in the past twelve months.

We have 34 people on file in marketing roles at Barbie, and 2 at their agencies.

Summary


Barbie is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Barbie launched and advertised 6 new products in the past twelve months.

We have 34 people on file in marketing roles at Barbie, and 2 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 36 decision makers for you to contact at Barbie, including Executives, Strategists, Media Buyers and Agency contacts.


Katharine B.
Vice President, Global Marketing Vehicles Category

Karine K.
Associate Director

Elizabeth B.
Senior Brand Manager, U.S. Construction & Games

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 36 decision makers for you to contact at Barbie, including Executives, Strategists, Media Buyers and Agency contacts.


Katharine B.
Vice President, Global Marketing Vehicles Category

Karine K.
Associate Director

Elizabeth B.
Senior Brand Manager, U.S. Construction & Games

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Barbie and its subsidiaries.
Video
Video
Last ran on YouTube - Music Channels on 11/1/2024.
TV
TV
Last ran on Nick Jr. on 12/7/2024.
Print
Print
Last ran on Time Magazine (International) in the 09/2024 issue.
Video
Video
Last ran on YouTube - Music Channels on 11/1/2024.
TV
TV
Last ran on Nick Jr. on 12/7/2024.
Print
Print
Last ran on Time Magazine (International) in the 09/2024 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Barbie and its subsidiaries.
Video
Video
Last ran on YouTube - Music Channels on 11/1/2024.
TV
TV
Last ran on Nick Jr. on 12/7/2024.
Print
Print
Last ran on Time Magazine (International) in the 09/2024 issue.
Video
Video
Last ran on YouTube - Music Channels on 11/1/2024.
TV
TV
Last ran on Nick Jr. on 12/7/2024.
Print
Print
Last ran on Time Magazine (International) in the 09/2024 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Barbie Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Barbie Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,756 new product launches overall.
Barbie campaigns first seen Sep 2024.
Barbie launched campaigns supporting 6 new product lines in the last twelve months, including Mattel Barbie Dream Besties.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,756 new product launches overall.
Barbie campaigns first seen Sep 2024.
Barbie launched campaigns supporting 6 new product lines in the last twelve months, including Mattel Barbie Dream Besties.