Barbie Advertiser Profile
Dolls & Accessories
333 Continental Boulevard, El Segundo, CA US 90245-5012
(310) 252-2000
Barbie is part of:
Barbie is part of Mattel, Inc.. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Barbie launched and advertised 7 new products in the past twelve months.
We have 180 people on file in marketing roles at Barbie, and 2 at their agency.
We have 180 people on file in marketing roles at Barbie, and 2 at their agency.
Summary
Barbie is part of Mattel, Inc.. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Barbie launched and advertised 7 new products in the past twelve months.
We have 180 people on file in marketing roles at Barbie, and 2 at their agency.
We have 180 people on file in marketing roles at Barbie, and 2 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 182 decision makers for you to contact at Barbie, including Executives, Strategists, Media Buyers and Agency contacts.
Ynon K.
Chief Executive Officer & Chairman
Steve B.
President
Shelby O.
Manager, Creator Partnerships - Barbie, Dolls & Uno
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 182 decision makers for you to contact at Barbie, including Executives, Strategists, Media Buyers and Agency contacts.
Ynon K.
Chief Executive Officer & Chairman
Steve B.
President
Shelby O.
Manager, Creator Partnerships - Barbie, Dolls & Uno
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Barbie and its subsidiaries.
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 4/1/2026.
TV
Last ran on XHUA on 4/13/2026.
Video
Last ran on YouTube - Music Channels on 4/1/2026.
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 4/1/2026.
TV
Last ran on XHUA on 4/13/2026.
Video
Last ran on YouTube - Music Channels on 4/1/2026.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Barbie and its subsidiaries.
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 4/1/2026.
TV
Last ran on XHUA on 4/13/2026.
Video
Last ran on YouTube - Music Channels on 4/1/2026.
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 4/1/2026.
TV
Last ran on XHUA on 4/13/2026.
Video
Last ran on YouTube - Music Channels on 4/1/2026.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Barbie Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Barbie recently bought a Native digital ad. See which other premium units they bought.
- Barbie recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- Barbie recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 5 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Barbie Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Barbie recently bought a Native digital ad. See which other premium units they bought.
- Barbie recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- Barbie recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 5 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,963 new product launches overall.
Barbie launched campaigns supporting 7 new product lines in the last twelve months, including Barbie Mermaid Fantasy Dolls & Playsets.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,963 new product launches overall.
Barbie launched campaigns supporting 7 new product lines in the last twelve months, including Barbie Mermaid Fantasy Dolls & Playsets.