Barbie Advertiser Profile


Barbie
Doll
333 Continental Boulevard, El Segundo, CA US 90245-5012
(310) 252-2000

Barbie is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Barbie launched and advertised 1 new product in the past twelve months.

We have 27 people on file in marketing roles at Barbie, and 3 at their agencies.

Summary


Barbie is part of Mattel, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Barbie launched and advertised 1 new product in the past twelve months.

We have 27 people on file in marketing roles at Barbie, and 3 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 30 decision makers for you to contact at Barbie, including Executives, Strategists, Media Buyers and Agency contacts.


Melinda M.
Senior Leader of Global Brand Content

Kelly C.
Strategy Associate Director

Leigh Anna A.
Media Manager

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 30 decision makers for you to contact at Barbie, including Executives, Strategists, Media Buyers and Agency contacts.


Melinda M.
Senior Leader of Global Brand Content

Kelly C.
Strategy Associate Director

Leigh Anna A.
Media Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Barbie and its subsidiaries.
Video
Video
Last ran on Toronto Life on 12/6/2019.
TV
TV
Last ran on Disney Channel on 12/6/2019.
Print
Print
Last ran on Family Circle in the 11/2019 issue.
Video
Video
Last ran on Toronto Life on 12/6/2019.
TV
TV
Last ran on Disney Channel on 12/6/2019.
Print
Print
Last ran on Family Circle in the 11/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Barbie and its subsidiaries.
Video
Video
Last ran on Toronto Life on 12/6/2019.
TV
TV
Last ran on Disney Channel on 12/6/2019.
Print
Print
Last ran on Family Circle in the 11/2019 issue.
Video
Video
Last ran on Toronto Life on 12/6/2019.
TV
TV
Last ran on Disney Channel on 12/6/2019.
Print
Print
Last ran on Family Circle in the 11/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Barbie Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Barbie Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,761 new product launches overall.
Barbie campaigns first seen Oct 2019.
Barbie launched a campaign supporting 1 new product line in the last twelve months, Barbie Mobile App.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,761 new product launches overall.
Barbie campaigns first seen Oct 2019.
Barbie launched a campaign supporting 1 new product line in the last twelve months, Barbie Mobile App.