American Girl Brands Advertiser Profile


American Girl Brands
Doll
8400 Fairway Place, Middleton, WI US 53562-2548
(262) 862-4900
American Girl Brands is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

American Girl Brands is part of Mattel, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. American Girl Brands last advertised a new product in August, 2019.

We have 25 people on file in marketing roles at American Girl Brands, and 2 at their agencies.

Summary


American Girl Brands is part of Mattel, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. American Girl Brands last advertised a new product in August, 2019.

We have 25 people on file in marketing roles at American Girl Brands, and 2 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 27 decision makers for you to contact at American Girl Brands, including Executives, Strategists, Media Buyers and Agency contacts.


Krista B.
Vice President of Barbie Global Marketing

Kelly C.
Media Director

Katie I.
Director of Marketing, Digital Strategy

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 27 decision makers for you to contact at American Girl Brands, including Executives, Strategists, Media Buyers and Agency contacts.


Krista B.
Vice President of Barbie Global Marketing

Kelly C.
Media Director

Katie I.
Director of Marketing, Digital Strategy

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by American Girl Brands and its subsidiaries.
Display
Display
Last ran on Black Enterprise on 7/5/2020.
Print
Print
Last ran on School Library Journal in the 08/2020 issue.
Display
Display
Last ran on Deadline on 5/25/2020.
Display
Display
Last ran on Black Enterprise on 7/5/2020.
Print
Print
Last ran on School Library Journal in the 08/2020 issue.
Display
Display
Last ran on Deadline on 5/25/2020.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by American Girl Brands and its subsidiaries.
Display
Display
Last ran on Black Enterprise on 7/5/2020.
Print
Print
Last ran on School Library Journal in the 08/2020 issue.
Display
Display
Last ran on Deadline on 5/25/2020.
Display
Display
Last ran on Black Enterprise on 7/5/2020.
Print
Print
Last ran on School Library Journal in the 08/2020 issue.
Display
Display
Last ran on Deadline on 5/25/2020.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
American Girl Brands Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
American Girl Brands Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,830 new product launches overall.
Use MediaRadar to stay current on new product launches for American Girl Brands.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,830 new product launches overall.
Use MediaRadar to stay current on new product launches for American Girl Brands.