American Girl Brands Advertiser Profile


American Girl Brands
Doll
8400 Fairway Place, Middleton, WI US 53562-2548
(262) 862-4900
American Girl Brands is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

American Girl Brands is part of Mattel, Inc.. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. American Girl Brands launched and advertised 4 new products in the past twelve months.

We have 24 people on file in marketing roles at American Girl Brands, and 2 at their agencies.

Summary


American Girl Brands is part of Mattel, Inc.. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. American Girl Brands launched and advertised 4 new products in the past twelve months.

We have 24 people on file in marketing roles at American Girl Brands, and 2 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 26 decision makers for you to contact at American Girl Brands, including Executives, Strategists, Media Buyers and Agency contacts.


Matt B.
Vice President, Global Brand Marketing

Jamie O.
Director, Programmatic Media

Emre G.
Marketing Manager, Global Brand Team, Games

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 26 decision makers for you to contact at American Girl Brands, including Executives, Strategists, Media Buyers and Agency contacts.


Matt B.
Vice President, Global Brand Marketing

Jamie O.
Director, Programmatic Media

Emre G.
Marketing Manager, Global Brand Team, Games

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by American Girl Brands and its subsidiaries.
Video
Video
Last ran on YouTube - Society & Culture Channels on 9/29/2022.
TV
TV
Last ran on Paramount Networks on 6/17/2022.
Video
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 9/29/2022.
Video
Video
Last ran on YouTube - Society & Culture Channels on 9/29/2022.
TV
TV
Last ran on Paramount Networks on 6/17/2022.
Video
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 9/29/2022.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by American Girl Brands and its subsidiaries.
Video
Video
Last ran on YouTube - Society & Culture Channels on 9/29/2022.
TV
TV
Last ran on Paramount Networks on 6/17/2022.
Video
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 9/29/2022.
Video
Video
Last ran on YouTube - Society & Culture Channels on 9/29/2022.
TV
TV
Last ran on Paramount Networks on 6/17/2022.
Video
Video
Last ran on YouTube - Kid's Education & Entertainment Channels on 9/29/2022.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
American Girl Brands Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
American Girl Brands Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,596 new product launches overall.
American Girl Brands campaigns first seen Jun 2022.
American Girl Brands launched campaigns supporting 4 new product lines in the last twelve months, including American Girl 10 Minute Mysteries (Podcast).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,596 new product launches overall.
American Girl Brands campaigns first seen Jun 2022.
American Girl Brands launched campaigns supporting 4 new product lines in the last twelve months, including American Girl 10 Minute Mysteries (Podcast).