American Girl Brands Advertiser Profile
American Girl Brands is part of:
American Girl Brands is part of Mattel, Inc.. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. American Girl Brands launched and advertised 4 new products in the past twelve months.
We have 24 people on file in marketing roles at American Girl Brands, and 5 at their agencies.
We have 24 people on file in marketing roles at American Girl Brands, and 5 at their agencies.
Summary
American Girl Brands is part of Mattel, Inc.. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. American Girl Brands launched and advertised 4 new products in the past twelve months.
We have 24 people on file in marketing roles at American Girl Brands, and 5 at their agencies.
We have 24 people on file in marketing roles at American Girl Brands, and 5 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 29 decision makers for you to contact at American Girl Brands, including Executives, Strategists, Media Buyers and Agency contacts.
Mike D.
Global Head of Digital Gaming
Bruce M.
President
Vanessa K.
Director of Brand Marketing, Vehicles
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 29 decision makers for you to contact at American Girl Brands, including Executives, Strategists, Media Buyers and Agency contacts.
Mike D.
Global Head of Digital Gaming
Bruce M.
President
Vanessa K.
Director of Brand Marketing, Vehicles
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by American Girl Brands and its subsidiaries.
Video
Last ran on YouTube - Society & Culture Channels on 5/1/2023.
TV
Last ran on Paramount Networks on 6/17/2022.
Display
Last ran on Quality Health on 5/1/2023.
Video
Last ran on YouTube - Society & Culture Channels on 5/1/2023.
TV
Last ran on Paramount Networks on 6/17/2022.
Display
Last ran on Quality Health on 5/1/2023.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by American Girl Brands and its subsidiaries.
Video
Last ran on YouTube - Society & Culture Channels on 5/1/2023.
TV
Last ran on Paramount Networks on 6/17/2022.
Display
Last ran on Quality Health on 5/1/2023.
Video
Last ran on YouTube - Society & Culture Channels on 5/1/2023.
TV
Last ran on Paramount Networks on 6/17/2022.
Display
Last ran on Quality Health on 5/1/2023.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
American Girl Brands Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- American Girl Brands recently bought a Video digital ad. See which other premium units they bought.
- American Girl Brands recently placed a direct ad on www.wmmr.com. See where else they recently placed direct ads.
- American Girl Brands recently placed a programmatic ad on www.wmagazine.com. In the last 12 months, they have partnered with Youtube and 12 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
American Girl Brands Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- American Girl Brands recently bought a Video digital ad. See which other premium units they bought.
- American Girl Brands recently placed a direct ad on www.wmmr.com. See where else they recently placed direct ads.
- American Girl Brands recently placed a programmatic ad on www.wmagazine.com. In the last 12 months, they have partnered with Youtube and 12 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,510 new product launches overall.
American Girl Brands launched campaigns supporting 4 new product lines in the last twelve months, including American Girl Bitty Baby.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,510 new product launches overall.
American Girl Brands launched campaigns supporting 4 new product lines in the last twelve months, including American Girl Bitty Baby.