American Girl Brands Advertiser Profile


American Girl Brands
Doll
8400 Fairway Place, Middleton, WI US 53562-2548
(262) 862-4900
American Girl Brands is part of:

American Girl Brands is part of Mattel, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. American Girl Brands last advertised a new product in November, 2018.

We have 29 people on file in marketing roles at American Girl Brands, and 3 at their agencies.

Summary


American Girl Brands is part of Mattel, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. American Girl Brands last advertised a new product in November, 2018.

We have 29 people on file in marketing roles at American Girl Brands, and 3 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 32 decision makers for you to contact at American Girl Brands, including Executives, Strategists, Media Buyers and Agency contacts.


Melinda M.
Senior Leader of Global Brand Content

Kelly C.
Strategy Associate Director

Leigh Anna A.
Media Manager

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 32 decision makers for you to contact at American Girl Brands, including Executives, Strategists, Media Buyers and Agency contacts.


Melinda M.
Senior Leader of Global Brand Content

Kelly C.
Strategy Associate Director

Leigh Anna A.
Media Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by American Girl Brands and its subsidiaries.
Display
Display
Last ran on Kidzworld on 12/6/2019.
Print
Print
Last ran on LA Parent in the 12/2019 issue.
Display
Display
Last ran on Yahoo! Sports on 12/6/2019.
Display
Display
Last ran on Kidzworld on 12/6/2019.
Print
Print
Last ran on LA Parent in the 12/2019 issue.
Display
Display
Last ran on Yahoo! Sports on 12/6/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by American Girl Brands and its subsidiaries.
Display
Display
Last ran on Kidzworld on 12/6/2019.
Print
Print
Last ran on LA Parent in the 12/2019 issue.
Display
Display
Last ran on Yahoo! Sports on 12/6/2019.
Display
Display
Last ran on Kidzworld on 12/6/2019.
Print
Print
Last ran on LA Parent in the 12/2019 issue.
Display
Display
Last ran on Yahoo! Sports on 12/6/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
American Girl Brands Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
American Girl Brands Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,761 new product launches overall.
Use MediaRadar to stay current on new product launches for American Girl Brands.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,761 new product launches overall.
Use MediaRadar to stay current on new product launches for American Girl Brands.