Frito-Lay is part of PepsiCo, Inc. . They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Frito-Lay launched and advertised 7 new products in the past twelve months.

We have 81 people on file in marketing roles at Frito-Lay, and 59 at their agencies.

Summary


Frito-Lay is part of PepsiCo, Inc. . They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Frito-Lay launched and advertised 7 new products in the past twelve months.

We have 81 people on file in marketing roles at Frito-Lay, and 59 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 140 decision makers for you to contact at Frito-Lay, including Executives, Strategists, Media Buyers and Agency contacts.


Greg L.
Chief Marketing Office

Luke L.
Head of Programmatic

Lauren J.
Senior Marketing Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 140 decision makers for you to contact at Frito-Lay, including Executives, Strategists, Media Buyers and Agency contacts.


Greg L.
Chief Marketing Office

Luke L.
Head of Programmatic

Lauren J.
Senior Marketing Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Frito-Lay and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/23/2019.
Display
Display
Last ran on Self on 7/12/2019.
TV
TV
Last ran on WGN America on 7/13/2019.
Snapchat
Snapchat
Last ran on Snapchat on 6/23/2019.
Display
Display
Last ran on Self on 7/12/2019.
TV
TV
Last ran on WGN America on 7/13/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Frito-Lay and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/23/2019.
Display
Display
Last ran on Self on 7/12/2019.
TV
TV
Last ran on WGN America on 7/13/2019.
Snapchat
Snapchat
Last ran on Snapchat on 6/23/2019.
Display
Display
Last ran on Self on 7/12/2019.
TV
TV
Last ran on WGN America on 7/13/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Frito-Lay Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Frito-Lay Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,112 new product launches overall.
Frito-Lay campaigns first seen Jul 2018.
Frito-Lay launched campaigns supporting 7 new product lines in the last twelve months, including Stacy's Cheese Petites.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,112 new product launches overall.
Frito-Lay campaigns first seen Jul 2018.
Frito-Lay launched campaigns supporting 7 new product lines in the last twelve months, including Stacy's Cheese Petites.