Google Play Advertiser Profile


Google Play
Mobile Application Retailer
1600 Amphitheatre Parkway, Mountain View, CA US 94043
(650) 253-0000
Google Play is part of:

Google Play is part of Alphabet, Inc.. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Google Play launched and advertised 1 new product in the past twelve months.

We have 69 people on file in marketing roles at Google Play, and 96 at their agencies.

Summary


Google Play is part of Alphabet, Inc.. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Google Play launched and advertised 1 new product in the past twelve months.

We have 69 people on file in marketing roles at Google Play, and 96 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 165 decision makers for you to contact at Google Play, including Executives, Strategists, Media Buyers and Agency contacts.


Lorraine T.
Chief Marketing Officer

Allison B.
Associate Director of Print Investment

Courtney B.
Global Lead, Integrated Consumer Marketing

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 165 decision makers for you to contact at Google Play, including Executives, Strategists, Media Buyers and Agency contacts.


Lorraine T.
Chief Marketing Officer

Allison B.
Associate Director of Print Investment

Courtney B.
Global Lead, Integrated Consumer Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Google Play and its subsidiaries.
Display
Display
Last ran on Vegetarian Times on 3/19/2019.
TV
TV
Last ran on Viceland (formerly H2) on 10/29/2018.
Native
Native
Last ran on CIO Magazine on 3/12/2019.
Display
Display
Last ran on Vegetarian Times on 3/19/2019.
TV
TV
Last ran on Viceland (formerly H2) on 10/29/2018.
Native
Native
Last ran on CIO Magazine on 3/12/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Google Play and its subsidiaries.
Display
Display
Last ran on Vegetarian Times on 3/19/2019.
TV
TV
Last ran on Viceland (formerly H2) on 10/29/2018.
Native
Native
Last ran on CIO Magazine on 3/12/2019.
Display
Display
Last ran on Vegetarian Times on 3/19/2019.
TV
TV
Last ran on Viceland (formerly H2) on 10/29/2018.
Native
Native
Last ran on CIO Magazine on 3/12/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Google Play Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Google Play Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
Google Play campaigns first seen Jul 2018.
Google Play launched a campaign supporting 1 new product line in the last twelve months, Google Play Audiobooks.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
Google Play campaigns first seen Jul 2018.
Google Play launched a campaign supporting 1 new product line in the last twelve months, Google Play Audiobooks.