Joh. A. Benckiser Advertiser Profile


Joh. A. Benckiser
General Conglomerate
4 Rue Jean Monnet, Luxembourg, LU 2180
41916129112
Joh. A. Benckiser is part of:

Joh. A. Benckiser spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Joh. A. Benckiser launched and advertised 95 new products in the past twelve months.

We have 154 people on file in marketing roles at Joh. A. Benckiser, and 56 at their agencies.

Summary


Joh. A. Benckiser spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Joh. A. Benckiser launched and advertised 95 new products in the past twelve months.

We have 154 people on file in marketing roles at Joh. A. Benckiser, and 56 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 210 decision makers for you to contact at Joh. A. Benckiser, including Executives, Strategists, Media Buyers and Agency contacts.


Andrew S.
Chief Marketing Officer

Tara C.
Group Planning Director

Chris L.
Senior Manager of eCommerce

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 210 decision makers for you to contact at Joh. A. Benckiser, including Executives, Strategists, Media Buyers and Agency contacts.


Andrew S.
Chief Marketing Officer

Tara C.
Group Planning Director

Chris L.
Senior Manager of eCommerce

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Joh. A. Benckiser and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 9/27/2018.
Display
Display
Last ran on Bossip on 1/11/2019.
TV
TV
Last ran on Oxygen on 1/11/2019.
Snapchat
Snapchat
Last ran on Snapchat on 9/27/2018.
Display
Display
Last ran on Bossip on 1/11/2019.
TV
TV
Last ran on Oxygen on 1/11/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Joh. A. Benckiser and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 9/27/2018.
Display
Display
Last ran on Bossip on 1/11/2019.
TV
TV
Last ran on Oxygen on 1/11/2019.
Snapchat
Snapchat
Last ran on Snapchat on 9/27/2018.
Display
Display
Last ran on Bossip on 1/11/2019.
TV
TV
Last ran on Oxygen on 1/11/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Joh. A. Benckiser Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Joh. A. Benckiser Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,492 new product launches overall.
Joh. A. Benckiser campaigns first seen Jan 2018.
Joh. A. Benckiser launched campaigns supporting 95 new product lines in the last twelve months, including Keurig Coffee Makers.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,492 new product launches overall.
Joh. A. Benckiser campaigns first seen Jan 2018.
Joh. A. Benckiser launched campaigns supporting 95 new product lines in the last twelve months, including Keurig Coffee Makers.