Liberty Mutual Holding Advertiser Profile


Liberty Mutual Holding
Financial Holding Company
175 Berkeley Street, Boston, MA US 02116
(617) 357-9500
Liberty Mutual Holding is part of:

Liberty Mutual Holding spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Liberty Mutual Holding launched and advertised 9 new products in the past twelve months.

We have 19 people on file in marketing roles at Liberty Mutual Holding, and 5 at their agencies.

Summary


Liberty Mutual Holding spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Liberty Mutual Holding launched and advertised 9 new products in the past twelve months.

We have 19 people on file in marketing roles at Liberty Mutual Holding, and 5 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 24 decision makers for you to contact at Liberty Mutual Holding, including Executives, Strategists, Media Buyers and Agency contacts.


Emily F.
Chief Digital Officer (CDO)

Alexandra Y.
Senior Associate

Heather C.
Director of Integrated Marketing Communications

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 24 decision makers for you to contact at Liberty Mutual Holding, including Executives, Strategists, Media Buyers and Agency contacts.


Emily F.
Chief Digital Officer (CDO)

Alexandra Y.
Senior Associate

Heather C.
Director of Integrated Marketing Communications

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Liberty Mutual Holding and its subsidiaries.
Display
Display
Last ran on Reactions on 10/18/2019.
TV
TV
Last ran on TNT on 10/18/2019.
Print
Print
Last ran on Leader's Edge in the 10/2019 issue.
Display
Display
Last ran on Reactions on 10/18/2019.
TV
TV
Last ran on TNT on 10/18/2019.
Print
Print
Last ran on Leader's Edge in the 10/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Liberty Mutual Holding and its subsidiaries.
Display
Display
Last ran on Reactions on 10/18/2019.
TV
TV
Last ran on TNT on 10/18/2019.
Print
Print
Last ran on Leader's Edge in the 10/2019 issue.
Display
Display
Last ran on Reactions on 10/18/2019.
TV
TV
Last ran on TNT on 10/18/2019.
Print
Print
Last ran on Leader's Edge in the 10/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Liberty Mutual Holding Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Liberty Mutual Holding Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,304 new product launches overall.
Liberty Mutual Holding campaigns first seen Aug 2019.
Liberty Mutual Holding launched campaigns supporting 9 new product lines in the last twelve months, including Liberty Mutual Reinsurance.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,304 new product launches overall.
Liberty Mutual Holding campaigns first seen Aug 2019.
Liberty Mutual Holding launched campaigns supporting 9 new product lines in the last twelve months, including Liberty Mutual Reinsurance.