Lord & Taylor Advertiser Profile


Lord & Taylor
Department Store
424 5Th Avenue, New York, NY US 10018
(212) 391-3344
Lord & Taylor is part of:

Lord & Taylor is part of NRDC Equity Partners LLC. They spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Lord & Taylor last advertised a new product in December, 2017.

We have 24 people on file in marketing roles at Lord & Taylor, and 6 at their agency.

Summary


Lord & Taylor is part of NRDC Equity Partners LLC. They spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Lord & Taylor last advertised a new product in December, 2017.

We have 24 people on file in marketing roles at Lord & Taylor, and 6 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 30 decision makers for you to contact at Lord & Taylor, including Executives, Strategists, Media Buyers and Agency contacts.


Rj C.
Senior Vice President of Chief Digital Officer

Nandini P.
Paid Social Media Manager

Noelle G.
Email Marketing Assistant Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 30 decision makers for you to contact at Lord & Taylor, including Executives, Strategists, Media Buyers and Agency contacts.


Rj C.
Senior Vice President of Chief Digital Officer

Nandini P.
Paid Social Media Manager

Noelle G.
Email Marketing Assistant Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Lord & Taylor and its subsidiaries.
Display
Display
Last ran on Wal-Mart on 1/11/2019.
TV
TV
Last ran on NBC on 12/14/2018.
Print
Print
Last ran on Metro Philadelphia in the 01/2019 issue.
Display
Display
Last ran on Wal-Mart on 1/11/2019.
TV
TV
Last ran on NBC on 12/14/2018.
Print
Print
Last ran on Metro Philadelphia in the 01/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Lord & Taylor and its subsidiaries.
Display
Display
Last ran on Wal-Mart on 1/11/2019.
TV
TV
Last ran on NBC on 12/14/2018.
Print
Print
Last ran on Metro Philadelphia in the 01/2019 issue.
Display
Display
Last ran on Wal-Mart on 1/11/2019.
TV
TV
Last ran on NBC on 12/14/2018.
Print
Print
Last ran on Metro Philadelphia in the 01/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Lord & Taylor Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Lord & Taylor Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,492 new product launches overall.
Use MediaRadar to stay current on new product launches for Lord & Taylor.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,492 new product launches overall.
Use MediaRadar to stay current on new product launches for Lord & Taylor.