Mattel, Inc. Advertiser Profile


Mattel, Inc.
Toy Conglomerate
333 Continental Boulevard, El Segundo, CA US 90245-5012
(310) 252-2000

Mattel, Inc. spent over 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Mattel, Inc. launched and advertised 12 new products in the past twelve months.

We have 25 people on file in marketing roles at Mattel, Inc., and 4 at their agencies.

Summary


Mattel, Inc. spent over 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Mattel, Inc. launched and advertised 12 new products in the past twelve months.

We have 25 people on file in marketing roles at Mattel, Inc., and 4 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 29 decision makers for you to contact at Mattel, Inc., including Executives, Strategists, Media Buyers and Agency contacts.


Lori P.
Senior Vice President and General Manager Global Brands

Simone W.
Strategy Associate Director

Katie I.
Director of Marketing, Digital Strategy

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 29 decision makers for you to contact at Mattel, Inc., including Executives, Strategists, Media Buyers and Agency contacts.


Lori P.
Senior Vice President and General Manager Global Brands

Simone W.
Strategy Associate Director

Katie I.
Director of Marketing, Digital Strategy

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mattel, Inc. and its subsidiaries.
Display
Display
Last ran on Parent Previews on 11/9/2018.
TV
TV
Last ran on Paramount Networks on 11/8/2018.
Print
Print
Last ran on SEMA News in the 10/2018 issue.
Display
Display
Last ran on Parent Previews on 11/9/2018.
TV
TV
Last ran on Paramount Networks on 11/8/2018.
Print
Print
Last ran on SEMA News in the 10/2018 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mattel, Inc. and its subsidiaries.
Display
Display
Last ran on Parent Previews on 11/9/2018.
TV
TV
Last ran on Paramount Networks on 11/8/2018.
Print
Print
Last ran on SEMA News in the 10/2018 issue.
Display
Display
Last ran on Parent Previews on 11/9/2018.
TV
TV
Last ran on Paramount Networks on 11/8/2018.
Print
Print
Last ran on SEMA News in the 10/2018 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mattel, Inc. Advertising Spend:
UNDER 100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mattel, Inc. Advertising Spend:
UNDER 100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Mattel, Inc. campaigns first seen Aug 2018.
Mattel, Inc. launched campaigns supporting 12 new product lines in the last twelve months, including Jurassic World (Mattel).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Mattel, Inc. campaigns first seen Aug 2018.
Mattel, Inc. launched campaigns supporting 12 new product lines in the last twelve months, including Jurassic World (Mattel).